Creativefuego is hiring : Lifecycle Marketer in New York

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school / district programming, and professional learning.

Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As our footprint expands—especially in states where curriculum adoption plays a critical role—we need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education. This role will help guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention—ensuring we nurture relationships at every stage of the customer journey. Your work will directly support our mission to empower educators and learners, with a specific focus on the complex, high-stakes K–12 curriculum market.

You will...

• Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle.
• Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell.
• Test and continuously improve — use data points to recommend changes in strategy, messaging, frequency, or approach.
• Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school / district curriculum timelines, and strategic initiatives like RFPs and adoptions.
• Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience.

What we\'re looking for...

$90,000 - $160,000 a year

Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits from their first day of employment :

Equal Employment Opportunity Policy

Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.

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