Director of Business Performance & Optimization – Marketing

Director of Business Performance & Optimization – Marketing

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose‑driven organization where your work makes a real difference.

While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

Pay Range

The Target Pay Range for this position is $167,500.00–$204,600.00 annually. The full Pay Range is $129,800.00–$242,200.00 annually. At BECU, compensation decisions are determined using factors such as relevant job‑related skills, experience, and education or training. If an offer is made, we will consider individual qualifications. In addition to your salary, compensation incentives are available. Incentives are performance based and targets vary by role.

Benefits

Medical, dental, vision, and life insurance coverage

Disability and AD&D insurance

Health care and dependent care flexible spending accounts; health savings accounts to eligible employees

401(k) plan and employer‑funded retirement plan

Accrual of 6.16 hours of paid time off per pay period (up to 160 PTO hours per year)

Ten paid holidays throughout the calendar year

Additional details available on BECU Benefits page

Impact You’ll Make

As the Director of Business Performance & Optimization – Marketing at BECU, you’ll be a key driver of financial discipline and strategic clarity across our marketing organization. Your leadership will directly influence how we allocate resources, measure ROI, and optimize spend to maximize member value and enterprise growth. By aligning marketing investments with business outcomes, you’ll ensure every dollar spent delivers measurable impact—fueling BECU’s financial health and long‑term success. This is your opportunity to lead with purpose, shape enterprise‑wide strategies, and elevate marketing’s contribution to BECU’s bottom line.

What You’ll Do

Shape strategic direction by collaborating with senior leaders to align Marketing strategies with BECU’s enterprise vision and long‑term roadmap.

Transform marketing investments, leading the evolution of our investment process and creating new methodologies for strategy and optimization.

Forecast with precision, building and managing marketing planning and forecasting models for smarter, more agile decision‑making.

Drive operational excellence by establishing and leading business processes that keep teams focused, aligned, and accountable to key priorities.

Lead with insight, designing and implementing team strategies that reflect employee and member feedback, driving engagement and continuous improvement.

Unify through communication, developing clear, consistent messaging that connects employees to the division’s goals, initiatives, and culture.

Create organizational rhythms, managing internal operational cadences—such as business reviews and planning cycles—to ensure smooth execution and feedback loops.

Champion change, acting as a change leader across teams to adopt and success‑drive new programs and strategic initiatives.

Collaborate across functions, working closely with leaders to align resources, timelines, and priorities for shared success.

Support executive planning, providing strategic input and facilitation for staffing, organizational design, and budget planning efforts.

Contribute to strategic reviews, participating in key planning sessions and initiative reviews to shape business cases and strategic direction.

Elevate executive communication, developing high‑impact presentations and reporting tools to keep senior leadership informed and empowered.

Perform with agility, taking on additional responsibilities as needed, always with a focus on driving value and innovation.

What You’ll Gain

Strategic influence : shape the future of marketing at BECU.

Creative problem solving : design new ways to optimize investments and drive results.

Executive visibility : contribute directly to senior‑level planning and decision‑making.

Minimum Qualifications

Bachelor’s degree in business administration, communications, or equivalent experience.

Approximately 10 years of relevant experience in Marketing Finance, Marketing analytics, reporting and operations management, project management, business implementation, or organizational communications.

Desired Qualifications

Experience with marketing financial concepts and analytics practices.

Excellent written and verbal communication skills; presentation skills enabling communication with all levels of employees.

Demonstrated conceptual, program, and project management skills.

Demonstrated planning skills in both tactical and strategic planning.

Effective leadership and negotiation skills; ability to engage and influence others to achieve results; persuasion through consensus building.

Join The Journey

Ready to make an indelible impact? Eager to be part of a collaborative and innovative team where your ideas and contributions don’t just fill a role but fuel BECU’s growth and success? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU. Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now.

EEO Statement

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

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