Position Purpose
The Retail Media Account Executive plays a critical role in driving revenue and strengthening relationships with key suppliers, service providers, and national advertisers. This position is responsible for understanding clients' business challenges, marketing objectives, and success metrics, ensuring that their needs are met and exceeded. The Retail Media Account Executive will oversee the end-to-end management of advertiser relationships, from initial prospecting to closing deals, and manage multiple relationships within a specific category. Additionally, this role is responsible for leading and developing a team of Retail Media Account Managers and Retail Media Analysts to deliver business results. A successful Retail Media Account Executive will bring together relationship management, data-driven marketing, and cross-functional leadership to exceed revenue targets.
Key Responsibilities
- 5% - Market & Competitive Insight - Conduct competitive research to benchmark partner programs and identify new partnership opportunities that drive brand differentiation and customer value. Translate insights into innovative strategies and strategic recommendations. Stay ahead of industry trends, consumer behaviors, and the evolving retail media landscape to inform future strategies.
- 15% - People Leadership & Team Development - Offer coaching and feedback to improve the team's sales and relationship management skills, ensuring continuous improvement and professional development. Encourage a collaborative, high-performance team environment, ensuring that all team members are aligned with the broader business goals and effectively contributing to client success. Coach and develop Retail Media Account Managers and Retail Media Analysts, providing guidance on account strategy, campaign execution, and relationship management.
- 30% - Relationship Management - Manage relationships with a portfolio of suppliers, service providers, merchants, and national advertisers, serving as their primary point of contact. Lead the full partnership lifecycle from strategic planning, sourcing, and contracting to activation, optimization, and renewal. Provide onboarding, training, and ongoing support to ensure vendor success within the Orange Apron Media ecosystem. Build and maintain strong client relationships by understanding their business challenges, marketing objectives, and success metrics.
- 40% - Sales Leadership & Revenue Growth - Support annual and quarterly planning cycles, forecasting, and business reviews to align with internal goals and partner expectations. Identify upsell and cross-sell opportunities within existing vendor relationships, focusing on profitable revenue growth and improved vendor satisfaction. Partner with sales leadership and internal teams to develop business cases for new opportunities, track performance to goals, and continuously evolve partnership models.
- 10% - Strategic Marketing & Campaign Execution - Manage execution of partnership tactics, including promotional planning and operational workflow, ensuring campaigns are delivered on time and optimized for performance. Translate partner objectives into integrated marketing campaigns leveraging the full suite of Orange Apron Media capabilities. Monitor campaign performance and deliver regular reporting with actionable insights and ROI analysis in partnership with Retail Media Account Manager.
Direct Manager / Direct Reports
This Position typically reports to the Senior Manager, Retail Media SalesThis Position has 1-5 Direct ReportsTravel Requirements
Typically requires overnight travel 5% to 20% of the time.Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Minimum Qualifications
Must be 18 years of age or olderMust be legally permitted to work in the United States.Preferred Qualifications
Working knowledge of Microsoft Office SuiteWorking knowledge of presentation software (e.g., Microsoft PowerPoint)Demonstrated ability to collaborate and work effectively with cross-functional teamsExcellent written and verbal communication skills4-6+ years of professional work experience4-6+ years in retail media, partnerships, marketing, or account management roles2+ years' experience in managing direct reports, ability to inspire and lead high-performing teamsExpertise in digital media, retail, e-commerce, and on-site advertising productsExperience in agency, brand marketing, or ad tech environmentsAbility to support client goals and translate them into marketing campaignsExperience supporting long-term client relationships, particularly major consumer brandsExcellent presentation, organization, and project management skillsAbility to manage deadlines and milestones across multiple simultaneous projectsData-driven approach with the ability to analyze performance and make strategic recommendationsContributes to revenue growth through upselling and optimizing campaignsMinimum Education
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and / or GED.Preferred Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor\'s degree program or equivalent degree in a field of study related to the job.Minimum Years of Work Experience
Preferred Years of Work Experience
Minimum Leadership Experience
No previous leadership experiencePreferred Leadership Experience
2+ years of previous leadership experienceCertifications
NoneCompetencies
Action OrientedDecision QualityBuilds Effective TeamsCollaboratesPlans and AlignsCommunicates EffectivelyCustomer FocusDrives ResultsWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
#J-18808-Ljbffr