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Director of Sales

Director of Sales

Akel HomesPort St Lucie, FL, United States
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Director of Sales – Akel Homes

PURPOSE AND SUMMARY

The Director of Sales will lead the planning and execution of sales strategy across Akel Homes’ communities, with a primary focus on our flagship Sundance master-planned community in Port St. Lucie . With a development pipeline of more than 8,000 homes to be delivered over the next 20+ years , this is a career-defining opportunity to shape and lead one of Florida’s largest and most dynamic residential communities.

The Director of Sales is responsible for driving sales performance, coaching and developing a team of new home sales professionals, and partnering closely with leadership across Marketing, Operations, and Land. This role is pivotal to ensuring Akel Homes delivers a world-class homebuying experience while achieving long-term growth targets.

FUNDAMENTAL JOB DUTIES / RESPONSIBILITIES

Essential Functions

  • Lead the sales team to achieve and exceed established sales goals across all active communities, with a particular focus on the Sundance development.
  • Develop and execute an annual Sales Strategy Plan to maximize market share and capture rate in Port St. Lucie and the Treasure Coast.
  • Culture – Foster a high-performance sales culture that reflects Akel Homes’ core values of quality, integrity, and customer-first service.
  • Talent Acquisition & Retention – Recruit, hire, and retain top-performing sales counselors with experience in new home sales.
  • Talent Management – Define and communicate clear goals, metrics, and behaviors for the sales team, reviewing performance monthly and through established evaluation processes.
  • Talent Development – Provide consistent coaching, training, and mentorship to sales counselors and managers to elevate performance and skillsets, including B2B sales techniques targeting Realtors.
  • Build and expand relationships with Realtors, brokers, and influencers to drive traffic and sales to Akel Homes communities.
  • Establish Defined Sales Areas (DSAs) and assign goals and community-specific quotas to ensure coverage and accountability.
  • Regularly inspect model homes and sales centers to ensure they are presentation-ready and aligned with Akel’s brand standards.
  • Develop and lead inspiring sales meetings, workshops, and training sessions to energize and upskill the team.
  • Collaborate with Marketing on campaigns, events, and Realtor outreach to maximize community exposure.
  • Partner with Operations, Finance, and Land to ensure alignment of pricing, incentives, and sales strategies with business objectives.
  • Monitor sales data, backlog, inventory, and market conditions to adapt strategy and maintain competitive advantage.
  • Ensure consistent and accurate use of CRM and sales systems (e.g., Salesforce or equivalent) for pipeline management and reporting.
  • Continuously evaluate sales processes, streamline workflows, and eliminate inefficiencies to maximize field sales effectiveness.

QUALIFICATIONS

Education & Licensing

  • Bachelor’s degree in Business, Marketing, or related field (preferred).
  • Florida Real Estate License required.

    • Experience

  • Minimum 5 years of new home sales experience in the homebuilding industry.
  • Minimum 2 years in a sales management role , preferably with a production builder, with proven success coaching and leading teams.
  • Strong track record of Realtor engagement and partnership in the Florida market.
  • Experience launching or scaling sales operations in large master-planned communities preferred.

    • Technical Skills

  • Deep understanding of the new home sales process and buying cycle.
  • Proficiency with CRM platforms (Salesforce, Hubspot, or equivalent) and Microsoft Office Suite.
  • Data-driven decision maker with the ability to analyze market trends, sales metrics, and performance reports.

    • Interpersonal & Leadership Skills

  • Strong leadership presence with the ability to inspire and motivate sales teams.
  • Excellent communication and interpersonal skills; confident and professional when interacting with buyers, Realtors, and internal leadership.
  • Team player with the ability to collaborate across departments.
  • High degree of professionalism, integrity, and customer focus.

    • WHY AKEL HOMES?

  • Pipeline Security : Opportunity to lead sales for 8,000+ homes in Sundance over 20+ years — long-term stability and career-defining scale.
  • Private Builder Advantage : Work directly with ownership and executive leadership for fast decision-making and entrepreneurial flexibility.
  • Premium Communities : Akel Homes is known for building high-quality homes with premium features, modern designs, and lifestyle-driven amenities.
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    Director Of Sales • Port St Lucie, FL, United States