Sr Marketing Advanced Analytics Sr Marketing Advanced Analytics

Experience Requirements :

SQL & Python (3–5 years) :

Proven expertise in writing complex queries, optimizing performance, and developing Python scripts for data manipulation, automation, and analysis. SQL and Python skills are a must-have for this role.

Campaign Analytics (1–2 years) :

Experience analyzing campaign performance, building causal inference models, and developing propensity models to predict customer behavior.

A / B Testing & Experimentation :

Understanding of experimental design, test / control setup, and interpreting results to inform marketing strategy. Prior exposure to campaign processes is a strong advantage.

Technical Skills :

SQL & Python Expertise :

Advanced proficiency in campaign list generation, post-campaign analysis, automation, and applying machine learning techniques. These skills are essential for success in this position.

Databricks & Snowflake :

Familiarity with Databricks for big data processing and Snowflake for scalable data warehousing.

Tableau :

Experience building dashboards and visualizations to communicate insights effectively to business stakeholders.

Preferred Qualifications :

Exposure to marketing campaign lifecycle and customer segmentation.

Experience working in cross-functional teams with marketing, data science, and engineering.

Ability to communicate insights clearly to non-technical stakeholders.