Senior Digital Experience Manager

About Starburst

Starburst is the data platform for analytics, applications, and AI, unifying data across clouds and on-premises to accelerate AI innovation. Organizations from startups to Fortune 500 enterprises in over 60 countries rely on Starburst for fast data access, seamless collaboration, and enterprise-grade governance on an open hybrid data lakehouse. Wherever data resides, Starburst unlocks its full potential, fueling innovation with AI.

About the Role :

The Senior Digital Experience Manager will play a pivotal role in enhancing the strategy and performance of Starburstdata.com. You will collaborate closely with marketing, product, and sales teams to ensure that the website offers a superior user experience, drives high-quality leads, and meets campaign objectives. Your work will involve optimizing content for SEO and conversion while aligning with performance marketing initiatives.

Your Responsibilities as a Senior Digital Experience Manager at Starburst :

• Collaborate with internal stakeholders, including product marketing, community, recruiting, and sales, to define web strategies and relevant content that align with business goals.
• Track and analyze web KPIs, providing actionable insights for ongoing improvement.
• Manage relationships with vendors and agencies for enhancements, bug fixes, and performance enhancements.
• Develop and implement SEO and data-driven conversion rate optimization (CRO) strategies to elevate website performance and increase conversion rates.
• Conduct qualitative and quantitative research to understand user behavior and identify areas for improvement.
• Work with performance marketing to synchronize paid search, social, and display initiatives with web objectives, tracking progress and reporting on results.
• Design and implement A / B and multivariate tests to refine website elements, user flows, and conversion funnels.
• Provide data-driven recommendations and insights to continuously enhance conversion performance.
• Collaborate with Product Marketing and Content teams to ensure alignment of campaigns with go-to-market strategies and business objectives.
• Lead the end-to-end chatbot strategy, including conversation design, playbook development, routing logic, and integrations with marketing and sales workflows.
• Analyze and optimize chatbot performance to deliver personalized and brand-consistent experiences that support go-to-market goals.
• Stay up-to-date with the latest trends, best practices, and technologies in CRO and digital engagement.

What We're Looking For :

Location : US- Remote

Salary Range :

Pay Range : $138,600 - $170,100 USD

Join Us at Starburst :

Starburst offers a unique opportunity to grow your career alongside top talent. Enjoy the freedom to drive your career while contributing to meaningful change. Our Total Rewards program includes competitive compensation, attractive stock options, flexible paid time off, and more, reflecting our commitment to a supportive work environment.

We promote an inclusive and diverse culture that fosters engagement and belonging, ensuring all employees and applicants are treated fairly. At Starburst, diversity of thought, perspective, background, and experience is valued, empowering you to thrive.

Starburst is an equal opportunity employer, prohibiting discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.