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Digital Marketing Manager

Digital Marketing Manager

VirtualVocationsRochester, New York, United States
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A company is looking for a Digital Marketing Manager to oversee digital strategy and execution at the Business Unit level.

Key Responsibilities

Lead cross-functional collaboration with product, sales, and marketing teams on digital strategies

Analyze digital performance metrics and provide insights to stakeholders

Oversee website optimization and drive digital results aligned with marketing goals

Required Qualifications

5+ years of experience in digital marketing, particularly in B2B for software / technology

Extensive experience in digital strategy across paid and organic channels

Proficiency with Salesforce, Google Analytics, Google Ads, and other digital platforms

Experience in campaign analysis and data-driven decision-making

Confidence in collaborating with senior leadership to align strategies with business goals

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Digital Marketing Manager • Rochester, New York, United States

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