Advisor & Consumer Senior Marketing Specialist

LIMRA and LOMA is the world's largest association of life insurance and financial services companies, representing more than 700 members in 71 countries, including most of the world's largest life insurance and retirement companies. Our mission is to advance the financial services industry by empowering our members with knowledge, insights, connections, and solutions to help secure the financial future of individuals and families.

We are seeking a collaborative, strategic thinker with a strong proficiency in member-centric, data-driven marketing to help engage new target markets-advisors and consumers-by driving awareness, demand, and adoption of industry solutions. This role is ideal for someone who challenges the status quo, brings fresh perspectives, and is passionate about delivering meaningful value to audiences who need what LlMRA and LOMA have to offer.

This position will support the integration of the Alliance for Lifetime Income into LIMRA and LOMA's business and contribute to the development of a marketing strategy that serves defined markets, enhances member value, and fuels association growth.

Summary of Position :

This position will report to the newly appointed Head of Advisor & Consumer Strategy as part of a dynamic team. The Advisor & Consumer Senior Marketing Specialist role is responsible for developing member segmentation, journey maps and personalized experiences. This role requires strategic thinking, innovation, marketing technology skills, creativity, collaboration, organizational skills, and a passion for data and insights.

RESPONSIBILITIES :

Develop strategic, measurable marketing initiatives and campaigns based upon business goals and objectives, segmentation goals, corporate marketing priorities, market trends and specific account targets.

Design a segmentation strategy that creates specialized experiences to drive engagement, consumption and growth including account-based marketing

Develop a deep relationship and establish credibility with member relations & sales teams to understand and help deliver on segment priorities and goals

Partner with the inbound / digital channels, events, email, webinar, and web teams to ensure alignment with overall business strategy and drive peak performance across all programs

Establish metrics and scorecards to track and to optimize program effectiveness, lead performance, and pipeline generation

Enable sales with audience insights, campaign strategy, and collateral to effectively support the go-to-market strategy

Manage the segment marketing budget and associated operational activities

Serve as the marketing liaison with segmentation leaders and field sales in evaluating needs and obtaining insights to optimize the marketing plan.

Proactively analyze trends in the addressable market; share relevant insights, apply learnings and data insights to evolve the marketing plan as needed

REQUIRED QUALIFICATIONS :

Bachelor's degree required; marketing or business degree preferred

8+years of work experience, preferably in a business-to-business environment

Live within a commutable distance to Atlanta, GA or Windsor, CT office preferred; remote option is available

Demonstrated analytical skills and experience analyzing and reporting out on campaign performance data, and applying data insights to the marketing strategy

Proven experience working with sales teams and supporting programs to drive awareness and sales

Nimble and quick to react to changing market and organizational requirements; prepared to swiftly, yet pragmatically, pivot our marketing strategy where needed

Consistently drives results on time and within budget

Vast experience with campaign planning, execution and robust project management skills

Ability to oversee multiple marketing programs simultaneously

Fluency with Microsoft Office - PowerPoint, Word, Excel

Experience with

creating and leveraging

B2B and B2C segmentation

Excellent communication (both written and verbal)

Proficiency in messaging strategy and story telling

Must be a self-starter, highly organized, and able to effectively work independently as well as part of a team

Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization

Flexibility and ability to learn fast and respond to frequently changing business needs

Must enjoy working in a high-pressure environment with daily deadlines and ongoing time demands

Open and responsive to constructive feedback

PREFERRED QUALIFICATIONS :

Knowledge of insurance / financial services

Experience with Salesforce and CRM platforms

Experience with reporting and data analysis using Excel and Tableau

About LIMRA

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About LOMA

Established in 1924, LOMA helps to advance the financial services industry by empowering more than 700 financial services companies to navigate change with confidence. Visit LOMA at www.loma.org.

We are an Equal Opportunity employer and do not discriminate on the basis of race, ancestry, color, religion, sex, age, marital status, sexual orientation, national origin, medical condition, disability, veteran status, or any other basis protected by law.

This Employer Participates in E-Verify. See the E-Verify notices.

Este Empleador Participa en E-Verify. Ver el E-Verify avisos.