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National Sales Manager - East

National Sales Manager - East

CaliwaterPhiladelphia, PA, US
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What We’re Looking For :

  • As the National Sales Manager – East, you will lead sales strategy and execution across the Eastern United States, driving growth and distribution with key retail partners including Wegmans, Albertsons Co., Stop & Shop, Walmart, and Wakefern, while developing new opportunities in emerging natural, conventional, C-store and On-Premise channels.
  • This role is critical to scaling Caliwater’s footprint, building deeper retailer relationships, and accelerating velocity through data-driven execution, promotional excellence, and broker partnership management.

About Us :

  • CALIWATER, a celebrity-backed start-up, offers a unique opportunity to significantly impact the success of a rapidly growing business in an emerging category.
  • You'll work closely with the Founders and Executive leadership, gaining invaluable experience.
  • As entrepreneurs, we are committed to building a great company and nurturing talent.
  • Joining us at this early stage provides the right candidate with the chance to quickly develop their career and acquire valuable skills.
  • What You’ll Do :

  • Account Leadership & Growth Lead and manage relationships with key East accounts  Drive new item placements, distribution expansion, and promotional programming to increase velocity and market share.
  • Partner with brokers and distributors to ensure flawless execution, compliance, and alignment with Caliwater’s growth plans.
  • Develop and execute annual business plans for assigned accounts, including volume forecasts, trade spend, and promotional strategies.
  • Retail & Channel Strategy Leverage SPINS, retailer POS, and syndicated data to identify opportunities to grow the cactus water segment and win share from coconut water and traditional juice.
  • Execute retail programs that support high-velocity turns and strengthen brand visibility—endcaps, shipper programs, and cross-merchandising initiatives.
  • Support rollout of product exclusives and new flavors within Eastern divisions.
  • Collaborate with marketing to ensure localized activations, demos, and influencer campaigns align with retail timing.
  • Broker & Field Management Oversee broker partners across the East to deliver against promotional calendars, resets, and merchandising goals.
  • Track performance by region and banner to ensure accountability and optimize ROI on trade investments.
  • Train and motivate broker teams on Caliwater brand positioning, competitive advantage, and key selling points.
  • Cross-Functional Collaboration Work closely with operations, marketing, and finance to deliver on forecast accuracy, supply planning, and profit targets.
  • Provide feedback on regional insights, consumer trends, and competitor performance.
  • Collaborate with the National Account team to align strategies across channels.
  • About You :

  • 5–8 years of sales experience in CPG beverage, preferably with natural and conventional retailers.
  • Proven success growing brands with key accounts such as Wegmans, Wakefern, and Albertsons banners.
  • Strong understanding of SPINS, Nielsen, or IRI data.
  • Excellent negotiation, presentation, and relationship-building skills.
  • Ability to manage multiple priorities across accounts and partners.
  • Self-starter with entrepreneurial mindset and ability to thrive in a fast-paced, growth-oriented environment.
  • Willingness to travel up to 40% Must be located on the East Coast / Mid-Atlantic, preferably PA, NJ, NY, MD, VA, DC or DE Success Will Be Measured By Distribution and velocity growth across Eastern retailers.
  • Achievement of sales, trade, and profitability targets.
  • Executional excellence with broker and retail partners.
  • Expansion of brand presence and awareness through aligned field programs.
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