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Director of Omnichannel Marketing
Liberty Personnel Services, IncPhiladelphia, PA, USjob_description.job_card.variable_days_ago
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- serp_jobs.job_card.full_time
job_description.job_card.job_description7–10+ years of experience in omnichannel or digital marketing, preferably in healthcare or agency settings. Strong technical skills with experience in marketing automation, analytics, and CRM / CDP platforms. Bachelor’s degree in Marketing, Communications, Business, or related field (advanced certifications a plus)
Job Description
Job Description
Director of Omnichannel Marketing
Full-Time | Remote
We are seeking a Director of Omnichannel Marketing to lead and execute innovative marketing strategies for a leading healthcare-focused digital platform. This is a fully remote, hands-on leadership role driving audience engagement, campaign performance, and platform growth.
Key Responsibilities
- Lead omnichannel marketing initiatives, including email, social, search, and digital media campaigns targeted to healthcare professionals.
- Develop audience segmentation, journey mapping, and personalization strategies to maximize engagement and campaign ROI.
- Collaborate with data, content, and technology teams to execute integrated, data-driven campaigns.
- Oversee marketing technology platforms and optimize marketing automation workflows.
- Manage, mentor, and support a small marketing team while actively contributing to campaign execution.
- Track performance metrics and implement continuous improvements to maximize audience growth and engagement.
Qualifications
To view all of Liberty's job openings, visit our website at www.libertyjobs.com
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Director Of Marketing • Philadelphia, PA, US