Sr. Manager, Trade Marketing

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Sr. Manager, Trade Marketing

New York, NY, New York

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Permanent

New York

New York, NY

Marketing

Full - Time

09-Oct-2024

Job Title : Senior Manager Commercial Strategy (SMCS)

Reports to : AVP Commercial Strategy and Operations

Location : New York, NY

THE COMPANY

In the L’Oreal Dermatological Beauty division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life.

Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and SkinBetter Science) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises.

We invest heavily in research and development, and co-create our products with health professionals, scientists and over 90,000 dermatologists we serve around the world.

We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity.

Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.

If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

Purpose :

The Senior Manager Commercial Strategy exists as the strategic hub for the externally facing commercial teams. The incumbent institutes strategic business plans that integrate, align, and achieve retailer and L’Oréal goals.

The Senior Manager Commercial strategy works to produce guiding 4P principles that the external Commercial Team will be held accountable to.

These will be updated and adapted by the SMCS as the market place evolves and the brands needs change. The SMCS also serves as a liaison between all internal cross-functional partners to provide interpretation and direction on their respective strategies to the account teams.

They will also be the internal teams singular point of contact for Commercial Team information. The SMCS will act as the internal voice for the Commercial teams needs and work cross functionally with other teams to ensure successful outcomes.

The Senior Manager Customer Strategy leads the business planning process and works with the commercial team to ensure the plan reflects the strategic goals of the business unit.

The SMCS is also accountable to ensuring the Commercial team is implementing the plan approved by internal business leaders and supporting any gaps to that plan.

Roles and Responsibilities :

Creates, owns, and adapts the 4P Retail Strategy for the brand. Ensures all is available accurately and on time to the commercial teams.

Consolidates Commercial teams promotion and distribution plans to act as the one voice of external sales with the internal team.

Works closely as a business partner with the external commercial team to achieve business objectives and execute the financial plan.

Works closely as a business partner with Marketing team to provide customer feedback and ensure brand plans are actionable with Commercial teams.

Balances short and long-term planning to gain support for developing strategies with supporting tactical steps that will achieve long-range outcomes;

ensures alignment with sales leadership, customer selling teams, marketing, and finance, any all other appropriate partners

Ensures customer segmentation is current, based on marketplace trends and mergers

Partners with account teams to design customer-specific planning processes and establishes planning input and associated deliverables with an actionable timeline

Develops and maintains a high-performance culture within the team through clarification and monitoring of priorities, goals, and accountabilities.

Represents sales needs, timelines to the various internal teams. Ensure the Sales POV is heard and represented in internal facing meetings.

Job Scope :

Innovative Thinking : Requires strategic thinking skills, creative and original in terms of new or improved methods, procedures or ideas regarding processes.

Ownership : Acts as a business owner with personal responsibility for the financial and business plan objectives for the brand.

Cross Functional Communication : Contact with marketing managers, sales operations managers and other related functions and departments within New York as well as contact with Field sales and direct account interaction.

This position will provide contact and interaction with senior leadership.

Time Management : Performance based on meeting the organization’s objectives and schedules. Ability to handle multiple projects at one time and meet required deadlines.

Data Analysis : Effectively collates data and reviews for key insights and observations, is able to spot errors through critical thinking.

Problem Solving : Works quickly and with broad business understanding to find solutions to changing and complex problems.

Qualifications :

4 year college degree

5+ Years of CPG or equivalent experience; sales experience a plus

Strong knowledge and experience in IRI / Nielsen systems (experience with syndicated data a plus)

Candidate should possess analytical experience, with a CPG background preferred

Other Requirements :

Strong organizational skills

Effective Business Communication written and oral skills

Ability to manage multiple projects at one time

Persuasive Presentation skills (visual and oral story telling)

Problem Solving

Strategic Thinking

Self-motivated and directed

Ability to perform under pressure within tight deadlines

Advanced computer skills in excel and powerpoint

High level of professional pride in getting the job done correctly

L’OREAL COMPETENCIES

Demonstrates Entrepreneurship : Takes initiative, focuses on priorities, improves performance and develops a vision

Innovates : Shows curiosity, imagines creative solutions, promotes team creativity

Achieves Results with Integrity : Conveys energy, focuses on results, acts with integrity

Manages Complexity : Leverages multiple perspectives and makes decisions

Interacts Effectively : Listens and communicates effectively and actively networks

Salary Range : 117,400- 160,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email email protected .

Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability.

All others will not be considered.