Digital Marketing Specialist

JOB SUMMARY : Responsible for development and execution of digital marketing strategies designed to create awareness, drive membership & engagement, promote the utilization of products and services, and align the voice of the Texas Restaurant Association (TRA) across the Association, its 4 regions and 23 chapters, for-profit Restaurant Insurance Solutions (RIS), and non-profit Texas Restaurant Foundation (TRF).

Working closely with the Marketing Manager, this role is responsible for creating social and email content, executing, and maintaining a marketing calendar, analyzing data, drawing actionable conclusions, and designing & implementing a comprehensive digital marketing strategy to drive achievement of key objectives of the organization.

The Digital Marketing Specialist manages the Associations online promotional strategy, including use of digital channels for emails, social media, paid ad campaigns, and website optimization.

The ideal candidate for this role is motivated, creative, and understands data analysis. They also possess a keen attention to detail and the ability to multitask in a fast-paced matrixed environment, able to work well with stakeholders across the organization and third-party vendors.

Role is in-person based in the Austin headquarters office.DUTIES : Strategic Digital Marketing (60%)Effective implementation of tactics and campaigns as part of a comprehensive digital marketing strategy is core to the success of the Digital Marketing Specialist role.

Responsibilities in this area include : Design and schedule social media and email marketing content for a variety of audiences in the B2B spaceCollaborate with Marketing Manager to understand revenue objectives, identifying and leveraging opportunities to monetize data assets while respecting privacy and compliance regulations.

Keep current with emerging trends in digital and social media marketing, the integration of AI in the space, and continuously explore new technologies and methods for data monetization across the digital landscape.

Collaborate with the Business Operations Manager and Marketing Manager, integrate and troubleshoot the latest digital technologies as part of the organizations tech stack to ensure effective use in digital marketing strategy.

Based upon a comprehensive digital marketing strategy incorporating the goals and objectives of each department, the Digital Marketing Specialist will identify, develop, and deploy digital content across all platforms to support the promotion of the organization, its partners, and initiatives.

Utilize various digital tools and platforms to execute effective retargeting as an integral piece of the above-mentioned promotional campaigns to drive successful re-engagement and conversion of leads.

Monitor and adjust digital campaigns as required to support achievement of revenue and growth targets in each sales cycle, with specific attention to membership, member benefits products and services, and driving attendance of the annual Texas Restaurant Show.

Manage website content for the Association, Foundation, the Show, and Texas ProStart to optimate SEO / SEM effectivenessData Analysis and Campaign Management (40%)The Digital Marketing Specialist is responsible for development and execution of all digital and promotional marketing efforts, including but not limited to : Contribute to the successful execution of the social media strategy, including paid advertising and retargeting campaigns, monitoring and reporting on key analytics to demonstrate campaign effectiveness.

Analyze and make recommendations on web traffic and retargeting metrics (SEO / SEM) to maximize effectiveness, suggesting solutions to boost web presence and increase conversion rates.

Conduct post-campaign evaluations, gathering feedback and insights to support a continuous improvement approach to all digital marketing efforts, integrating learnings from past campaigns as well as new strategies and technologies into future campaign iterations.

And all other duties as assigned.QUALIFICATIONS : Bachelors degree in marketing, communications, or any other related field and 1-2 years experience, or 2-4 years minimum digital marketing and social media / advertising experience.

Knowledge and skill with retargeting and ad serving process; experience with Feathr platform preferred, and proven experience planning and executing digital campaigns.

Demonstrable experience and knowledge of all digital marketing channels, SEO / SEM, and integration with CMS and CRM software platforms.

Strong competency with Microsoft Office Suite (Office 365).Excellent written and verbal communications skills, comfortable working with clients and other internal stakeholders.

Ability to maintain a consistently positive outlook towards all members and staff.Proven attention to detail, highly organized, and able to handle multiple tasks simultaneously.

Previous experience in the hospitality / restaurant and / or non-profit associations and / or graphic design and multimedia skills a plus.

Proficiency in programs like Canva, for organizing and designing for various campaigns.Role requires some local (Texas) and / or national travel, not exceeding 5-10% of hours worked.

Role may require some physical lifting to support the set-up and execution of events.As the industry which the Association serves operates 24 / 7 / 365, role requires regular availability outside of standard 9 to 5 business hours, as needed, for activities like special events / meetings or to respond to emergency social media needs, as directed by the C-Suite.