Digital Marketing Manager

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.

At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success.

We strive to be a company that serves as a source of power that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential.

To this end, Honda strives to realize the joy and freedom of mobility by developing new technologies and an innovative approach to achieve a zero environmental footprint.

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

As the Manager of Honda & Acura Digital marketing, the associate is responsible for the planning, production, development, and maintenance of the Honda Automobiles, Acura Autos, Honda Corporate, and Honda Racing websites.

With over 60 million visits per year to the multiple websites, the Honda / Acura Automobile websites are the primary source for Honda / Acura Automobile information.

Key responsibilities include roadmap planning, resource planning, and project management. In addition to managing the websites, the associate is responsible for the development of 2 direct reports and 4 indirect reports.

Key Accountabilities

• Direct, plan and prioritize all website enhancements, content / asset updates and maintenance activities in support of vehicle launches, sales promotions and brand initiatives, ensuring that business requirements are effectively communicated to agency partners, and the brand is portrayed in the most compelling way possible
• Collaborate with internal Divisions (e.g., ISD, Sales, Service, CX, DSD, Energy & Sustainment), Departments (e.g., Advertising, PR, Product Planning, Social Media), and third-party agencies, to support key brand initiatives and stories, ensuring proper representation on the website and email campaigns
• Develop and manage website enhancements roadmap, prioritizing all projects and performance optimizations.
• Manage agencies and 3rd party vendors to optimize team dynamics, project efficiencies, and improve overall quality.
• Manage team members by identifying opportunities for improvements and efficiencies, while ensuring a positive working environment
• Provide support to team members in complex projects
• Drive the brand’s digital analytics strategy, ensuring the site meets or exceeds established KPIs
• Assist with development of team associates

Qualifications, Experience, and Skills

• B.A. or B.S.
• M.A. or MBA preferred
• 10+ years of experience in digital marketing, website management, email marketing or similar field, with increasing levels of responsibility
• Automotive experience a plus
• Communications, UX (User Experience), Data Marketing and other industry education a plus
• Working knowledge of Agile project framework. Agile certifications a plus
• Strategic mind-set, with high attention to detail
• Strong communication and collaboration skills
• Strong marketing skills, with an understanding of backend website development and analytics (technical experience not required, but understanding of website architecture, content management, analytics, media, SEO / SEM, etc. a plus)
• Understanding of UX / UI design principles, customer psychology / behavior
• Strong project management skills, with experience managing and delivering upon complex, large-scale projects
• Experience managing cross-functional teams and / or direct / indirect reports helpful, but not necessary
• Define and Ensure Definition of Ready is confirmed by necessary parties (DM, Technology teams, legal, execs, etc.) prior to execution / build
• Define and Ensure Definition of Done is met (Quality assurance in delivery)
• Understand enough about technology ecosystem to ensure requirements are documented effectively on critical initiatives
• Document cross dependencies with Technology Teams and Agency on key initiatives
• Understand timing considerations of tech teams to ensure proper scoping, sizing, and delivery estimates.
• Act as an extra set of eyes for Honda’s IT team as well as the DM team during Agency design & build process

Workstyle

Hybrid

Benefits and Total Rewards

What differentiates Honda and makes us an employer of choice?

Total Rewards :

• Competitive Base Salary : $125,900 - $188,800
• Pay will be based on several variables that include, but not limited to, geographic location, work experience, education, etc.
• Annual Bonus
• Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
• Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, paid holidays, sick time, personal days
• 401K Plan with company match + additional contribution
• Lifestyle Bonus
• Relocation assistance

Career Growth :

• Advancement opportunities
• Career mobility
• Education reimbursement for continued learning
• Training and Development programs

Additional Offerings :

• Wellbeing program
• Community service and engagement programs
• Product programs
• Free drinks onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.