DIRECTOR OF STRATEGIC COMMUNICATIONS AND INTEGRATED MARKETING

DIRECTOR OF STRATEGIC COMMUNICATIONS AND INTEGRATED MARKETING

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

DIRECTOR OF STRATEGIC COMMUNICATIONS AND INTEGRATED MARKETING

Benefits : As a UW employee, you will enjoy generous benefits and work / life programs. For a complete description of our benefits for this position, please visit our website.

The Office of the Vice President has an outstanding opportunity for a Director of Strategic Communications & Integrated Marketing to join their team.

The Director is responsible for the creative development and execution of the strategic marketing and communications plan for The Office of the Vice President for Student Life.

The priority of this role is to effectively communicate the story of Student Life to multiple audiences to increase awareness and generate private support for the division’s mission.

The position involves strategic development and dissemination of communications in multiple mediums to educate students, colleagues, campus leaders, donors, alumni, and the general public about Student Life programs, services, impact, and opportunities for philanthropic partnership.

Strong technical and writing skills are critical, and an eye for aesthetics to create marketing collateral will provide a foundation for success.

The Director must be a self-starter with a creative approach to communicate Student Life’s priorities to diverse audiences.

This role will have significant independence and require collaboration across campus in the development and implementation of the communications strategy for the Office of the Vice President.

POSITION COMPLEXITIES

• Balancing strategic thinking and planning with day-to-day execution.
• Ensuring consistent portrayal of Student Life through various communication channels.
• Coordinating between multiple constituents seeking internal and external communications.
• Writing and producing for diverse audiences and stakeholders.

POSITION DIMENSIONS AND IMPACT TO THE UNIVERSITY

• Providing an outstanding student experience and student learning are at the heart of the University of Washington’s mission.
• The positive representation of Student Life enhances the reputation of the University of Washington.
• Communicating about our diverse student-focused programs and services will positively influence recruitment and retention.

DUTIES AND RESPONSIBILITIES

• Develop and implement a Division of Student Life marketing and communications plan incorporating all appropriate channels.
• Advise Student Life executive leadership on key communication opportunities.
• Collaborate with the Student Life advancement teams to produce campaign materials.
• Serve as a resource to Student Life departments to develop communication strategy and messaging.
• Hire, train, and supervise a social media student intern and volunteers.
• Identify vendors to support the development of collateral and execution of strategy.
• Establish metrics for communications programs; demonstrate effectiveness through assessment.
• Manage annual marketing / communications budget.
• Participate in and contribute to committees and marketing / communications learning communities.
• Perform related duties as required.

MINIMUM REQUIREMENTS

• Bachelor’s degree in English, Journalism, Communications, Education, Public Affairs or related field and 4-5 years of related experience.
• Diverse experiences in communications, marketing, or public relations.
• Proven competence in strategic e-mail communications, social media, graphic design, and layout.
• Proven expertise writing case statements, proposals, or targeted appeals.
• Working proficiency with Adobe Creative Suite and Microsoft Office Programs.
• Strong interpersonal skills and customer service.
• Demonstrated ability to build and maintain positive relationships.
• Ability to work independently and handle multiple projects efficiently.
• Demonstrated creativity, organizational ability, and strong attention to detail.
• Values the UW’s commitment to inclusiveness.

DESIRED QUALIFICATIONS

• Master's degree in communications, digital and new media, or related field.
• Experience with executive level communications.
• Experience in the fundraising field and / or with donor communications.
• Experience managing communications efforts for events.
• Experience working in a higher education or non-profit setting.
• Experience supervising students or volunteers.

Application Process :

The application process may include completion of various online assessments. Please note that your application will not be reviewed until all required assessments have been completed.

Committed to attracting and retaining a diverse staff, the University of Washington honors your experiences, perspectives, and unique identity.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected].

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current or past employment.

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