JOB DESCRIPTION
Senior Brand Manager / Brand Manager
Location : Pittsburgh, PA
Department : Marketing
Chicken of the Sea is an iconic American brand that was founded in 1930. Today, Chicken of the Sea enjoys broad distribution across all major retail channels, with growth opportunities in foodservice and outside the U.S.
Chicken of the Sea International (COSI) has been wholly owned since 2000 by Thai Union (TU), the largest global producer of ambient seafood.
Chicken of the Sea Frozen Foods is a sister U.S. company that focuses on frozen and chilled seafood sales. Other iconic seafood brands in the TU Global portfolio include John West, Mareblu, and King Oscar.
Under the leadership of CEO Thiraphong Chansiri, Thai Union has more than tripled its revenue to over $4 billion annually and has an aggressive growth agenda.
Chicken of the Sea International operates under the common corporate vision, mission and values of Thai Union, an industry leader in sustainable fishing practices and manufacturing processes that capture the freshness, nutritional value, and sensorial experience of seafood.
The global organization lives by the 6 deeply held values : Passionate, Humble, Respectful, Responsible, Collaborative, and Innovative.
COSI is an organization that is very proud of its heritage. First established as VanCamp seafood company more than 100 years ago (1914), the company celebrates its story as one of the oldest food companies in the country that is still in operation.
The company is currently undergoing a significant business transformation aimed at accelerating business growth.
About the Role :
Join the Chicken of the Sea brand as our Senior Brand Manager / Brand Manager, where you will be integral in achieving our annual financial objectives.
This role is a dynamic blend of strategic leadership and hands-on involvement across branding, product development, packaging, sales, and beyond.
You will collaborate closely with cross-functional teams spanning innovation, sales, operations, e-commerce, and quality assurance to shape and execute marketing strategies that drive growth and solidify our brand's position in the market.
Responsibilities :
- Oversee day-to-day operations and financial performance to meet volume and profit targets
- Monitor industry trends and evaluate initiatives to ensure alignment with expectations, adjusting as needed
- Develop and activate strategies to enhance the core equity of our product portfolio, laying the groundwork for expansion
- Translate brand strategies into actionable plans and go-to-market strategies, ensuring alignment across marketing and sales activities
- Collaborate with the Director of Marketing and direct report on strategy development, content creation, and management of annual marketing plans and consumer communication initiatives
- Measure and analyze the performance of marketing efforts, providing insights to executive and cross-functional teams
- Partner with the Innovation team to drive product pipeline development and implementation
- Identify business opportunities through market analysis, competitor assessment, and sales data evaluation
- Provide leadership and guidance to agency partners, fostering collaboration and ensuring optimal outcomes
Requirements :
- 4+ years of experience in CPG brand / product management, preferably in the food industry
- Previous experience managing direct reports and external agency relationships
- Proven track record in innovation, new product development, market research, or brand repositioning
- Strong organizational, planning, and project management skills
- Ability to thrive in a fast-paced, collaborative environment with diverse teams and agencies
- Excellent communication skills, both verbal and written, with proficiency in Microsoft Office applications
- Proactive mindset with the ability to identify business opportunities and risks
- Proficiency in Excel, Word, and PowerPoint; working knowledge of Nielsen or IRI software preferred
- BA / BS required; MBA preferred
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