Description :
Field Marketing Manager (FMM)- Communication - Media - Information Services, Hitech, and Technology
We are looking for a candidate with strong field marketing experience with an outcome-based orientation to work within our Communication - Media - Information Services, Hitech, and Technology business units.
The candidate needs to have a proven, integrated approach to marketing and outstanding people skills.
In this role, you will work closely with the NA sales leadership in these groups, to conceptualize and implement a Go-To-Market strategy.
The FMM would be responsible for designing the overall marketing strategy and building integrated marketing campaigns and event programs that are tracked and measured for effectiveness and ROI.
Working with many internal stakeholders, the FMM will also be responsible for enhancing market perception, generating marketing and sales qualified leads.
Specific Responsibilities Include :
Ensure Marketing is Strategically Aligned with Business Unit Leadership. Specifically :
o Marketing programs and sales strategy
o Develop and execute ongoing lead generation programs, leveraging both classic and current marketing means when applicable
o Understanding targeted prospects and 'warm' sales opportunities that marketing can impact
o Implementing high-impact initiatives that will enable the sales team to be more effective (ex. Sales enablement : market research, analytics on campaigns)
o Create a nurturing strategy for leads that are between marketing and sales qualified phases
o Working closely with Head of North America Marketing and Communications to ensure visibility and effectiveness of the marketing strategy
Team and Interpersonal Skills
o Building strong relationships with other key stakeholders such as business unit leadership, product teams, pre-sales, sales, and global marketing peers, to name a few
o Standardize and digitize processes across the marketing and sales functions whenever possible
o Contribute to a high-functioning, collaborative sales and marketing relationship within your business units
Integrated Marketing Approach
o Integration should include activities such as brand awareness, thought leadership, online marketing, industry events, Client hosted CXO programs, PR, analyst relations and social media
o Work closely with other Client business units to participate / contribute to your marketing strategy and plan(s)
Plan, Monitor and Measure Marketing Programs & Campaigns
o Manage the process and overall approved budget for your business
o Monitor, measure and report on program and campaign effectiveness on a regular basis
Required Experience :
- 10+ years of experience in technology or product / services marketing.
- Field marketing experience. Must be able to demonstrate an ability to conceptualize and execute programs that have yielded ROI
- Proven success with integrated B2B marketing campaigns, including goal setting, budget management and results measurement
- Strong relationship and interpersonal skills. This role has many internal stakeholders
- The successful candidate must be comfortable handling complexity in a globally diverse environment
- Excellent written and verbal skills a must
- Education : Bachelor's degree in marketing or business. MBA is a plus
Location :
New Jersey, New York City
Reporting :
- Head of North America Marketing and Communications; dotted line into Head of Sales for Communication - Media - Information Services, Hitech, and Technology business units
Finance Manager Sales Marketing
A company is looking for a Finance Manager for the Sales & Marketing division. ...
Director, OTC Sales & Marketing
Taro Private label and Ohm strategic plan including sales & marketing programs and tools of the US OTC product portfolio. Support and collaborate with the Head of OTC Business and other cross functional departments (sales, finance, pricing & contract, supply chain, etc. This includes sales planning,...
Marketing Manager, Sales Enablement
This is a strategic and hands on IC role with room to grow; focused on enhancing sales team productivity through training, resources, and programs, ensuring alignment with sales, marketing, and product strategies for effective customer interactions. Creativity and playful, relatable marketing comes ...
Principal Product Manager Tech - Outbound Communication, Traffic and Marketing Tech (TMT)
You will be immersed in Amazon's AI and Analytics capabilities, and collaborate with talented software engineers, scientists, analysts, visual designers, and marketing specialists across the company. Experience leading cross-organizational programs and setting and holding teams and individuals to ti...
Senior Marketing Strategy & Analytics Manager
Own and develop the Marketing analytics roadmap to support core teams: growth marketing, product marketing, brand marketing, and cross-sell marketing. Establish robust data assets and pipelines to collect, clean, and transform marketing data, ensuring integrity, accessibility for analysis and modeli...
Senior Manager, Marketing - Makeup Treatment & Spa
You will develop marketing strategies and programs to drive growth in key product categories and the US spa business in support of brand objectives while delivering on time and with excellence. You will lead, coach, and develop the Marketing Coordinator and Intern to ensure completion and execution ...
Entry Level Sales and Marketing (NYC)
In joining our entry level sales and marketing team, this personal development program is designed to give all candidates the opportunity to grow their communication skills, industry knowledge, routines, healthy habits, and familiarity with the industry all while making top dollar for your efforts. ...
Sales Marketing Manager Korean Bilingual
Minimum 5 years of experience in sales and marketing preferably inthe alcoholic beverage industry or a relatedfield. Thisposition is ideal for a resultsoriented leader who excels inmanaging both strategic and operational aspects of sales andmarketing. Qualifications: Experience: Minimum 5 years of e...
Manager, Digital Marketing & Strategy (Brands)
The Digital Marketing Manager is responsible for the functional and operational success of Roc Nation brand's digital properties and social channels and reports directly to the Director, Digital Marketing & Strategy. Live Nation takes into consideration a candidate’s education, training, and exp...
Sr. Product Marketing Manager , B2B Payments & Lending
Product Marketing Manager for the Small Business Credit Card program, you will be involved in planning, executing and measuring the performance of marketing campaigns for Amazon businesses. You will play an integral role in building and engaging our Prospects via demand and lead generation campaigns...