Marketing Manager in New York, NY
Job Title - Marketing ManagerLocation - New York, NY, 10018, Hybrid (Max 2 days / week)Duration -09 / 16 / 2024 to 12 / 15 / 2024 (Extension Possible)Req ID - 14377190
Job Description :
The CRM Targeting Specialist will support and drive the email, direct mail, SMS / MMS, and digital targeting lists production process, coordinate the delivery of material / assets, and confirm required activities are completed to meet deadlines.
The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Major Duties and Responsibilities :
Manage asset receipt and validation in the workflow tool, internal campaign sign-off, and timelines.Create campaign target audience lists in IBM Unica 12 tool to be delivered across different platforms (e.
g., Oracle Responsys, external vendor via SFTP / API).Ensure the overall success of daily operations.Serve as the contact for all day-to-day email production items across multiple Optical brands (e.
g., LC, TO, PV).Actively participate in weekly production meetings with cross-functional team members.Set up email deployments, including A / B subject line testing and send-time optimized deployments.
Produce customer target audience list counts to size business opportunities upon business requests for all communication channels (e.
g., email, DM, SMS, digital targeting).Collaborate with other departments / partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed.
Basic Qualifications :
Bachelor's Degree in Marketing, Analytics, or a related field.3+ years of experience.Experience managing activities across multiple team members / functions.
Experience using a trafficking tool or production management software to coordinate activities.Ability to problem-solve and exercise critical thinking in a technical environment.
Ability to work in a fast-paced environment and manage multiple projects from start to finish.Strong project management skills, including the ability to prioritize tasks.
Excellent interpersonal skills; capable of supporting a team environment.Detail-oriented and process-oriented.Proficient with targeting tools (Unica 12 preferred).
Proficient in Microsoft Office.Adobe Analytics preferred.QA email rendering and functionality.Troubleshoot and resolve data-related issues.
Perform data testing.Circulate proofs for approval.
Preferred Qualifications :
Experience with SQL.Customer digital targeting experience.Experience with Unica IBM 10 / 12.Experience with Oracle Responsys.
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