Job Description
Job Description
Benefits :About Us : EverLine Coatings and Services is a leading provider of parking lot maintenance solutions across North America.
We support our franchise network with cutting-edge tools and systems to help them succeed in their local markets. As we expand, we seek a Marketing Technology and CRM Specialist to join our team, reporting directly to the VP of Market Development and working closely with digital partners.
Job Description :
The CRM and Marketing Technology Manager will be key in managing and optimizing our marketing and CRM platforms, focusing on Hubspot and ZoomInfo and developing scalable marketing systems for our franchise network.
Key Responsibilities :
- HubSpot CRM and Marketing Hub Management : Oversee the configuration, automation workflows, segmentation, and optimization of HubSpot for corporate and franchise support.
- Email Marketing Campaign Setup : Plan, create, and execute email marketing campaigns in HubSpot, including segmentation, personalization, automation, and A / B testing.
- ZoomInfo Data Management : Administer ZoomInfo, including managing real-time intent alerts, data enrichment, and integration with HubSpot to support national and franchise sales efforts.
- Franchise Marketing System Development : Collaborate with the VP of Market Development to create scalable outbound marketing solutions that empower franchisees with localized marketing tools and systems.
- Automation and Process Improvement : Continuously seek opportunities to improve marketing efficiency through automation and system enhancements.
Qualifications :
- 3+ years of experience in CRM and marketing technology management, preferably with HubSpot and ZoomInfo.
- Strong understanding of marketing automation, CRM, and data management systems.
- Experience working with franchise or multi-location businesses is a plus.
- Analytical skills with experience building and maintaining performance dashboards.
- Ability to work collaboratively with cross-functional teams and provide support to non-technical users.
- Strong communication skills with the ability to train and support franchisees on system usage.
Why Join EverLine Coatings and Services?
At EverLine Coatings, youll be part of a vibrant team dedicated to excellence and growth. We offer a dynamic work environment where your contributions are valued, and your career development is prioritized.
Our company is built around our people. In our fast-growing company, EverLine is proud to provide opportunities for those who seek growth and development.
We are looking for people eager to help build this great company with us, not for us. Our people share the core values of our DRIVEN Principles being Dedicated, Resourceful, Integrity-Focused, Value-based, and Nourishing.
Every single employee of EverLine, known as EverLiners, is doing their part in revolutionizing an industry. And thats very exciting!
Our Purpose :
For our clients : EverLine Coatings contributes to society by providing cutting-edge solutions focusing on safety objectives, value, and aesthetic excellence for our clients and their patrons.
For our people : Our purpose is to provide employees with an opportunity that is considered a vehicle for personal and professional growth.
We are
DRIVEN
1. Dedicated to giving all of our effort, respect, expertise, and attention to our clients, our stakeholders, and each other every day.
2. Resourceful by constantly innovating to provide better solutions.
3. Integrity Focused through working with honesty, purpose, and delivering on our promises.
4. Value-Based by operating at all times according to our values of respect, sustainability,
mutual support, and community enhancement.
5. Excelling the set standards of communication, credibility, professionalism, and quality for our industry and will continue to lead in all ways possible.
6. Nourishing our employees by providing an environment that is fun, friendly and encourages the achievement of their full potential.
Our Cause : We seek to build and contribute to what has never been done in our industry and to build a successful business where our people are engaged and fulfilled.
Our Passion : We operate at all times with Proactive Urgency.
Our Niche : Line Striping and Pavement Maintenance
This is a W2 Full-Time Salaried Position with the following benefits.
- Health Care Benefits
- 401k with Company Match
This is a remote position.
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