Marketing Executive

• Want torevolutionize the future of education anddo meaningful work thattransforms future generations lives
• CrimsonEducation is a Series C global EdTech startup founded in 2013 withthe idea that through personalized education and technology we cantransform students into the world leaders of tomorrow.

Were now in28 markets and have an ambitious team of 700 thats rapidlyexpanding across the globe. Our tech platform connects 3000tutors / mentors to students aiming to achieve admission andscholarships to top universities or their dream careerpathway.

Tosupport our students we have built / purpose ofrole

This role isresponsible for ensuring effective local offline and digitalmarketing through content creation and localisation and digitaltargeting.

This is a fulltime position that can be worked remotelyor in one of our many offices around theglobe.

Whatare the main responsibilities for thisrole

• Generatingmarketing ideas and owning marketing initiatives. Driving qualityleads into consultations with the local salesteam.
• Organising local marketing events andinitiatives. Editing proofreading and improving the content for theslide decks by collaborating with teammembers.
• Copywriting tasks in both English andChinese including social media ads EDM campaigns print collateraland event descriptions
• Localising globalcampaigns and other marketing materials into English and Chinese tosuit the Hong Kong audience
• Working closelywith the digital marketing team to optimize online content landingpages social posts ads and EDMs to promote local events andinitiatives.
• Monitoring leads and conversionfrom marketing across all channels (Events Facebook Content EmailsPR SEO & more) with monthly progress reporting customerbehaviour and userexperience.

Whatskills and experience arerequired

• Strongstorytelling skill and ability to connect emotionally with targetprospects
• Basic understanding of howpaid digital advertising works on Google Facebook and other socialmedia platforms
• Fluency in Englishand Cantonese speaking these languages idiomatically. Strongcommand of language is necessary to write good copy in English andChinese.

Fluency in Mandarin is a bigplus.)

• Knowledge of Hong Kong andsouthern China local marketing channels and partnershiporganisations for pursuing higher educationoverseas
• An understanding of theUS / UK undergraduate applicationprocess
• Comfort working in aninternational technology company with colleagues from all over theworld.
• Deep understanding of digital marketingand social media platforms
• Understanding ofCanva Marketo or other marketing integrationsoftware
• Fluency in MandarinChinese
• Event managementexperience

Whywork forCrimson

• Rapidlygrowing start up with a flexible working environment where you willbe empowered to structure how youwork
• Limitless development and exposure ourinternal promotions / role changes made up 33% of all recruitmentlast year
• $1000 individual training budget peryear we love to Level Up (its one of our corevalues)!
• Psychologist onstaff
• Insightful fireside chats and workshopsto help support our high performing and ambitiousteam
• Radical Candor is a feedback approach welive by
• Were a global player with 28 markets(and growing) across the globe. Most roles have the option to workfrom one of our many offices orremotely!

OurMission

Crimson Education wasfounded on the belief that all students should have access toglobal education. Our services are designed to accelerate eachstudents trajectory towards the very best education andprofessional opportunities.

Each student has a holisticpersonalised Crimson team of mentors and teachers to prepare themwell for university and beyond.

We thrive not just on our studentsadmission to their dream universities but focus on and celebratetheir development over time.

As part of ourholistic approach to education Crimson Education provides a fullsuite of services powered by proprietary technology to facilitateour students in gaining admission into the best possibleuniversitiesincluding :

• Afullfledged Online High School (Crimson GlobalAcademy);
• UniversityAdmissionsConsulting;
• Boarding SchoolAdmissionsConsulting;
• ExtracurricularActivities and LeadershipCoaching;
• Internship andCareer Advising;

InterviewTraining; and

PersonalisedMentoring for IndividualDevelopment.

If yourepassionate about growing in a fastpaced collaborative environmentand want to work with cuttingedge technology then wed love to hearfrom you!

Please keep an eye on your spam / junkemail folder for correspondence from TeamTailor.