Marketing and Communications Specialist

Description

Summary : We seek to foster a culture of philanthropy within the organization that values our donors. We emphasize the lifetime value of our donors and invest in building long-term relationships.

Our donor-centered approach recognizes the needs and priorities of our partners while remaining aligned to our organizational mission and strategic priorities.

The Marketing and Communications Specialist is responsible for designing, implementing, and managing the social media marketing strategy across all areas of Catholic Charities to increase visibility and brand awareness and contribute to scaling fundraising efforts.

This role will proactively work with colleagues across the organization to ensure alignment and consistency with departments, programs, and agencies, and support the day-to-day marketing strategy creating content that educates, inspires, entertains, and persuades multiple audience segments.

Job Duties and Responsibilities include the following :

Marketing and Communications

• Under the direction of the Senior Director, Development & Marketing, assist the Marketing Manager with developing and implementing marketing team processes.
• Oversees the development of printed and digital materials, merchandizing materials, banners, advertising, website, and other related marketing products.
• Contributes to the creation and production of the development fundraising materials, including donor brochures, annual reports, and donor proposals.
• Monitors, analyzes, and reports on channel production and output. Strong knowledge of website analytics, campaign management tools and dashboard.

programs such as Web Trends, Google Tag Manager, Power BI or Luminate.

• Identify and track trends and implement best practices in nonprofit marketing.
• Ability to interpret and analyze data from multiple sources across digital marketing campaigns (i.e. email, display, search, social, video, mobile) for the following criteria : open rates, click through rates, response rates, website conversions, etc.
• In collaboration with the Senior Manager, Digital Fundraising and Direct Marketing, produce daily, monthly, and quarterly reporting that informs and supports the fundraising marketing strategy.

Analyze and Interpret metrics and campaign results and be able to formulate key insights and actionable recommendations.

• Support the development and implementation of Catholic Charities brand strategy, ensuring consistency.
• Support the development and implementation of Catholic Charities advertisement plan to increase Catholic Charities brand awareness.
• Manage all rating agency updates (including Charity Navigator, GuideStar and others) to ensure all information is accurate, up to date, and in line with producing top ratings.

Social Media and Communications :

Lead social media content and strategy for Facebook, Instagram, X and LinkedIn pages. Execute posting of content on a consistent schedule to be determined by Senior Director of Development & Marketing and Chief Advancement Officer.

Provide support utilizing websites / blog and social media to increase levels of engagement with the organization, grow its base of supporters, and provide public education about Catholic Charities mission.

Work with Marketing Manager to identify and develop potential news and blog stories, across print, web, and digital newsletters.

Write, edit, and proofread content as needed.

Adhere to Corporate Marketing procedures and style guides and develop standardized internal SOP policies and procedures.

Use branded language on social media and in press releases.

With oversight from the Marketing Manager, project manage multiple digital projects (Website / Campaign launches, Metrics) with multiple stakeholders and external agencies / vendors.

Work with vendors and contractors to publish, print and distribute materials, both digitally and in print form.

• Identify and manage a portfolio of key influencers to amplify CCNY’s mission and increase brand awareness on social media, website and collateral materials.
• Collaborate with Marketing Associate regarding photography (stock and original) to illustrate Catholic Charities publications.

Oversee the Marketing Associate ensuring diligent recording and documentation of all content gathering (stories / interviews / images) and transcriptions to English when necessary.

Tasked with cataloguing stories into appropriate and organized filing system within CANTO. Responsible for requiring that all consent forms are completed and recorded properly.

• Under the leadership of the Marketing Manager, plan and execute program events, including press materials and A / V setup.
• NOTE : These essential functions are not to be construed as a complete statement of all duties performed in the role. Employee will be required to perform other job-related duties as required.

Preferred Experience : Master’s degree in marketing, strategic communications, business, or related field; or bachelor’s degree in related field with 5+ years’ experience.

Required Skills, Knowledge and Abilities :

• Independent and critical thinker with experience in leading data-driven, marketing strategies across a wide-variety of channels, such as print, digital, paid media, PR, and social media.
• Superior written, oral, and interpersonal communications skills.
• Results and detail oriented, highly organized, and creative self-starter.
• Proven ability to work collaboratively and effectively with and across teams.
• Ability to set goals and easily adapt to changing demands.
• Ability to work some evenings and weekends as required.

Preferred Skills, Knowledge and Abilities :

• Proficient in project management software (Monday, Asana, or Basecamp).
• Proficiency in web content development methodology, software, and standards.
• Familiarity with analytics tools and metrics reporting.
• Strong proofreading and editing skills
• Familiarity with media and social trends to reach new audiences.
• Excellent time management and organizational skills.
• Superior writing and editing skills; able to translate complex issues into key points for target audiences across varied communications platforms.
• Strong understanding of and experience in audience definition and brand positioning of nonprofit organizations.
• Demonstrated project management experience as well as interpersonal, organizational, and communication skills.
• A proactive attitude and strong work ethic, with the ability to identify problems and develop solutions.
• Mature, adaptable, resourceful, and detail-oriented, with the ability to work both independently and as a member of a team.
• Proficiency with Microsoft Office, especially MS Word, Excel, and Outlook.
• Proficiency in AP and Chicago style, familiarity with Adobe and Creative Suite.

This is an exempt, salary position. The yearly pay range is $65,000.00 to $70,000.00 based on a 35-hour work week.

Catholic Charities and Catholic Charities Community Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristics protected by law.