Digital Marketing Manager

Company : Compassus

Compassus

Position Summary

The Digital Marketing Manager is responsible for modeling the Compassus values of Compassion, Integrity, Excellence, Teamwork, and Innovation and for promoting the Compassus philosophy.

S / he is responsible for upholding the Code of Ethical Conduct and for promoting positive working relationships within the company, among all departments, and all external stakeholders.

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing strategies across various online platforms.

The Digital Marketing Manager will increase brand awareness, drive website and call center traffic, generate leads, driving volumes through digital channels.

Position Specific Responsibilities

• Develops and implements digital marketing strategies to drive online engagement generating leads.
• Oversees and improves digital strategies, such as pay-per-click (PPC), display advertising, and social media, and use data to track and measure the best ways to engage audiences online.
• Utilizes analytics tools to track and measure the performance of digital marketing campaigns and make data-driven decisions to improve results.
• Collaborates with the creative, communications, and local teams to create engaging content for digital channels.
• Monitors and manages the company's online reputation and strategies related to increasing reputation online, including continual tracking / trending, developing and deploying new tactics to engage consumers, and responding to customer reviews and comments.
• Keeps current on digital marketing developments and effective strategies, artificial intelligence, and recommend continuous improvements.
• Performs other duties as required.

Education and / or Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of two to three (2-3) years of experience in digital marketing, with a focus on advertising, digital assets, and reputation management.
• Healthcare experience preferred.

Skills

Mathematical Skills : Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Ability to compute rate, ratio, and percentage.

Language Skills : Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from leaders, team members, investors, and external parties.

Excellent written and verbal communications.

• Other Skills and Abilities : Ability to understand, read, write, and speak English. Articulates and embraces integrated healthcare at home philosophy.
• Other Skills and Abilities : Proficient in digital advertising platforms and tools. Strong knowledge of digital asset management and online engagement strategies.

Strong analytical skills and experience with data-driven decision making. Ability to manage multiple projects simultaneously and meet deadlines.

Physical Demands and Work Environment : The demands of this role necessitate a team member to effectively perform essential functions.

Adaptations can be made to accommodate team members with disabilities. Regular standing, walking, and manual dexterity are fundamental, along with the ability to lift and move objects up to 25 pounds.

Visual acuity requirements include close and distance vision, color and peripheral vision, depth perception, and the ability to adjust focus.

This description provides a general overview and may vary by role and department, capturing the nuanced demands and conditions inherent to positions in our organization.

At Compassus, including all Compassus affiliates, diversity, equity, and inclusion are fundamental to our Pillars of Success.

We are committed to creating a fair work environment where our team members feel welcomed, highly valued, and respected.

As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.