Director, Brand Marketing
tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise.
Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer.
The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world : it has in-store presence in over 20 countries & online at tarte.
com, shipping to over 50 countries worldwide!
But tarte™ doesn't stop there. Giving back has always been a part of the brand's DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards.
In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives.
tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.
Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients?
If so, we'd love to hear from you!
Director, Brand Marketing
tarte cosmetics seeking an experienced Director of Brand Marketing who will be responsible for collaborating with the Vice President of Brand Marketing & cross-functional teams to develop & drive effective 360 marketing programs for all new product launches and existing core heroes within the product portfolio.
In partnership with the team, this role will assist in the execution of launch plans, implementation of strategic marketing initiatives, & creation of marketing assets & content.
The ideal candidate is a self-starter, agile, and should possess both analytical and creative skills with the ability to work independently and cross-functionally within the organization.
Beauty experience highly preferred.
Responsibilities :
- Drives the ideation and execution of 360 marketing plans for new launches by working cross-functionally with teams including Product Development, Trade Marketing, Merchandising, Regulatory, Digital Marketing, PR, Social, Influencer, Global, Creative, and Key Accounts
- Develops & refines brand & product messaging, ensuring key messaging is consistent across all customer touchpoints
- Leads creation of product concepts, marketing copy, claims, & education materials
- Works closely with Development teams to craft product messaging & concepts for new product launches
- Writes, reviews & edits copy for cross functional needs including PR, QVC, retailers, .com, digital marketing, etc.
- Develops clear & thoughtful creative briefs for content team to create best-in-class assets
- Drives & contributes to content creation process with clear feedback & strategic direction
- Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insight
- Manages & develops team members, delegating assignments & supporting career growth
Requirements :
- Bachelor's Degree
- Min 10+ years relevant Marketing experience - beauty industry required
- Exceptional analytical & creative skills
- Excellent written and verbal communication skills
- Strong interpersonal skills and ability to work collaboratively across all departments
- Works independently & takes initiative to problem solve in a fast-paced environment
- Flexible & adaptable to change
Our Perks :
- Salary range : $120,000-175,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
- Medical, dental, vision, 401k plan & access to health and wellness programs
- Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
- Hybrid work policy
- Gratis, employee discount on tarte.com, team give-back initiatives
- Friendly, fun, creative & collaborative work environment
Tarte is an equal opportunity employer.
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