Product Marketing - Product Marketing Manager (Small Wheel Loader and Construction Graders)

Job Overview

The Product Marketing Manager will have responsibility for the marketing of small wheel loaders and construction motor graders to support product demonstrations, competitive testing and training.

The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers.

Periodic overseas travel will be required to support future model development. The Product Marketing Manager is focused on assigned model sales expansion.

Key Job Responsibilities

In conjunction with the Director, Products and Service - Construction, will develop annual Market Analysis report and product action plans.

Describing in detail the sales results, goals that we achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years.

Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu’s position in the marketplace.

This role will provide high value technical sales support to the Regional Sales team, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, surveys, application recommendations and presentations to achieve sales and profit objectives.

Lead, coordinate and execute new product introduction programs to include, sales material, competitive comparisons, training, and sales support.

Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations.

To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and customer Demo Days.

Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information. Develop appropriate action plans based on survey results.

Coordinate preparation and maintenance of marketing and advertising material for the assigned products. To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days.

Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities.

Must have advanced Microsoft Excel skills with the ability to analyze data and make recommendations to management.

Qualifications / Requirements

• University degree (B.S. / B.A.) in Engineering or Business required. Advanced degree (MBA) beneficial but not required.
• Ten years experience in sales or marketing in construction / mining industry, equipment supplier or dealer with 2-3 years of field experience.
• Strong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required).
• Highly organized and efficient time manager, especially relating to optimizing travel and customer / product visits.
• Position to be based out of our Chicago North American Headquarters. Relocation may be considered for the right candidate.
• Strong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementation.
• Consideration of next level role (Product Manager) may be considered only if the candidate can clearly demonstrate the appropriate level of commercial skills and related experience required.
30+ days ago