Director, Marketing Analytics

TransUnion's Job Applicant Privacy NoticePersonal Information We CollectYour Privacy ChoicesWhat We'll Bring : At TransUnion we have a welcoming and energetic environment that encourages collaboration and innovation - we're constantly exploring new technologies and tools to be agile.

This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.

Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.

TransUnion is seeking a critically important leader to proactively identify, develop, and scale our B2B Marketing Analytics team.

The Director of B2B Marketing Analytics is a passionate, experienced, and outcome-driven leader who has proven knowledge about how to grow an organization's approach to performance measurement through self-serve, marketing / sales-funnel, broader marketing analytics capabilities, and outcome-focused reporting.

This role will be responsible for :

• Identifying, developing, and driving the B2B performance measurement vision and strategy roadmap for Global Marketing.*They will provide trusted advice and consultation to the global marketing leadership team, leveraging data from a variety of marketing platforms and sources to contextualize marketing influence on business growth and inspire actions that improve performance.
• They will achieve alignment on analytics learning objectives through reporting with broader GTM functions like product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders.
• Lastly, you will identify, lead, mentor, and inspire a team of analytics professionals at various stages of their career path and identify additional skillsets to further strengthen the team's output.

What You'll Bring : Bachelor's Degree in statistics, economics, or related quantitative field.

12+ years of marketing data & analytics roles with 5+ years of leadership experience.

Proficiency in analytics tools like Alteryx, Microsoft Power BI, and Salesforce Dashboards for B2B Marketing use cases.

Strong knowledge of GA4, Adobe Analytics, Eloqua, Medallia / Qualtrics and SEO tools like BrightEdge, Ahrefs and similar.

Expertise in relational databases and requisite programming language (e.g., SQL, R, or Python) to work with them and maintain data integrity strongly preferred.

Impact You'll Make : Media & Digital Marketing Analytics Expertise :

Demonstrated understanding of digital planning and buying with a focus on standard media and B2B marketing metrics (including demand gen, lead gen, funnel, pipeline metrics).

Acute attention to detail and data hygiene :

Ability to seek out data points from disparate sources and viewpoints, determine systematic approaches to hygiene, ultimately provide a comprehensive source of truth.

Data Storyteller :

Successfully works across functions to develop key business questions, performance indicators, and reporting outcomes. Ties all elements together into an easily actioned narrative that inspires stakeholders.

Ultimately, establishes scalable processes to turn data observations into meaningful stories that drive impact for ad hoc and ongoing reporting across stakeholder levels.

Martech Knowledge :

Understands the critical importance of data connectivity between marketing technology platforms in our stack and advocates for decisions that improve the organization's ability to derive insights as a result.

In particular, how salesforce data can be managed, maintained, and feed other martech platforms.

Attribution Experience :

Proven leadership developing B2B digital attribution methods, media mix modeling, measurement frameworks, key performance indicator discovery and tracking implementation.

Leadership :

Proven success building and managing marketing analytics departments from the ground up including development of existing associates and identification-through-business-case-development of additional headcount to support organization's needs.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits : TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information : The salary range for this position is $136,700.00 - $225,500.00. *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s).

This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.

TransUnion's Internal Job Title : Director, Data Design and Analysis