Director Sales & Marketing

Compensation Type : Yearly

Location :

Residence Inn Saddle River

7 Boroline Rd

Saddle River, NJ 07458

Overview :

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering.

The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded.

The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities :

• Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel’s voice of the customer and communicate key issues / concerns at all levels of the organization.
• Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply / demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop / implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.

Qualifications :

• Bachelor’s degree preferred in Marketing.
• At least 3 years’ experience as a sales leader, with prior hotel sales experience.
• MARRIOTT EXPERIENCE IS A PLUS AND PREFERRED.
• Experience dealing with / communicating with ownership groups and asset management.
• Proficient in managing / using sales automation (DELPHI) & PMS systems.
• Experience working collaboratively with revenue management.
• Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines.

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