Associate Athletics Director, Marketing & Fan Experience
In accordance with the mission of the Department of Athletics, this position serves as Associate Athletic Director, Marketing & Fan Experience within the guidelines of the NCAA, the BIG EAST Conference, and DePaul University.
This position is responsible for developing and executing comprehensive marketing strategies to enhance the visibility and reputation of DePaul Athletics, increase fan engagement, and drive ticket sales.
The Associate AD, Marketing & Fan Experience will lead efforts to create memorable gameday experiences, manage digital and traditional marketing campaigns, and oversee fan engagement initiatives.
Key Responsibilities :
Develop and execute innovative and effective promotions and game day fan experiences (e.g. interactive promos / giveaways, game scripts, introductions / timeouts / halftime entertainment, sponsor activations, video board / ribbon board elements, etc.
for Men’s Basketball. Support attendance and ticket sales campaigns to meet defined revenue goals.
- Coordinate advertising campaigns across various platforms. Analyze and report on metrics to measure the effectiveness of campaigns and adjust strategies as needed.
- Direct oversight of Assistant AD of Marketing & Fan Experience, Marketing Assistant, and Student Workers, providing mentorship and professional development opportunities.
- Plan, promote, and execute DePaul Basketball preseason events, including the Season Ticket Holder Event, Blue Madness, and Open Practice.
- Develop and manage the Marketing & Fan Experience budget. Ensure effective allocation of resources to maximize impact and return on investment.
- Knowledge of and adherence to all NCAA rules, policies, and procedures. Attend and participate in monthly NCAA rules compliance education meetings.
Supervisory Responsibilities :
- Direct oversight of Assistant AD of Marketing & Fan Experience (1), Marketing Assistant (1), and Student Workers (20-30).
- Manage the Marketing & Fan Experience budget.
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Associate Athletics Director, Marketing & Fan Experience
The Associate AD, Marketing & Fan Experience will lead efforts to create memorable gameday experiences, manage digital and traditional marketing campaigns, and oversee fan engagement initiatives. In accordance with the mission of the Department of Athletics, this position serves as Associate Athleti...
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