Research and Insights Manager (Open to New York, Chicago or LA)

Teads is looking for a highly motivated, driven, hardworking individual to join our Research and Insights team as a Research and Insights Manager!

Requirements

• 3-5 years of experience in advertising effectiveness research and / or consumer insights used for digital media at a leading advertiser, publisher, media agency or research provider
• Understanding of research and testing methodologies
• Working knowledge of campaign effectiveness solutions, including creative testing, attention, incremental reach, brand lift, foot traffic and closed-loop measurement
• Experience managing studies run by third-party research partners - for example, Adelaide, Lumen, Kantar, Cint, Foursquare or Circana
• Previous success managing multiple projects and deliverables
• Strong analytical and reporting skills focused on delivering actionable insights and recommendations
• Passion for data storytelling
• High standards of client service with strong written and verbal communication skills
• Experience with leading conference calls / in-person meetings and working in a client facing role
• Ability to work both independently and collaboratively
• Comfortable in a fast-paced and constantly evolving environment
• Degree in a related field

Preferred Skills

• Prior experience supporting beauty / luxury, finance, QSR or automotive clients
• Prior experience with various brand lift methodologies, including forced exposure, live control / exposed, and pre / post survey recruitment
• Understanding of identity resolution and data matching techniques, solutions and providers
• Knowledge of the nuances of omnichannel and digital measurement

Key Responsibilities

• Build research recommendations for outgoing proposals, ensuring media feasibility
• Coordinate and execute research projects from proposal stage to client deliverable
• Set up research programs and learning agendas for strategic clients
• Distill research data for deliverables, including creation of visualizations, summary of findings, and future recommendations
• Review and analyze third party ad effectiveness research reports and create client deliverables with the data
• Present research findings internally and externally to clients
• Use research results to inform future testing recommendations and collaborate on upselling opportunities with the sales team
• Collaborate with sales, account management, data, and insights team members on research initiatives
• Leverage internal and external data we are subscribe to (comScore, GWI, eMarketer ) to assist in development of consumer insight reports
• Assist in campaign optimizations for best results based on research insights
• Advise on research campaign implementation related questions
• Troubleshoot issues and management of studies
• Track projects and prepare regular updates including, costs, status, and results of studies
• Develop case studies and collateral showcasing approach and results of research
• Proactively stay up to date with new vendors and industry trends

The base salary range is $70K-$85K; Salary does not include other forms of compensation or benefits offered in connection with this role.

This role is eligible for a discretionary quarterly bonus and / or commission payments based, in part, individual and company performance relative to pre-established targets.

Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.

ABOUT TEADS

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media.

As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers and content providers.

Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

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