Email Marketing Specialist

Overview

The Email Marketing Specialist will support the Email Marketing Manager, in defining, owning, and delivering the comprehensive email strategy for Brooks Brothers eCommerce, Specialty Store, and Outlet Store customers in North America.

This role will manage the email marketing channel and will create and manage a program designed to foster customer loyalty, increase retention, deliver on sales growth objectives, and increase customer lifetime value.

A key focus of this role will be advancing our personalization efforts and building out highly personalized campaigns leveraging advanced CRM software and partnerships.

Responsibilities

• Set-up and deploy email campaigns inclusive of marketing, lifecycle and loyalty email programs. QA and approve all email campaigns to ensure creative content, links, and copy are all correct.
• Partner with the Creative team to manage and oversee all aspects of the email development process (., briefing Design and Copy teams, creative review, routing, and deployment).

Provide insights and industry best practices to improve program performance and develop a best-in-class program that delivers results.

• Oversee daily email operations, coordinate email production and QA processes to ensure emails are accurate and deployed on time.
• Partner with Ecommerce, Merchandising, and Brand Marketing groups to ensure cohesive execution of marketing strategies.
• Lead A / B tests in subject lines, creative and copy tests to improve open-rates, click-through rates and conversion.
• Maintain and analyze weekly and monthly reports for email KPI results, including by not limited to open rates, click-through rates, demand and delivery rates.
• Monitor and optimize automated email communication programs : Welcome, Abandonment, Post-Purchase, Winback, etc.
• Support the Email Marketing Manager in developing and delivering a comprehensive email and content marketing calendar aligned with key brand moments, product launches, and core support to leverage across all digital channels in partnership with marketing partners for cross-channel alignment.

Qualifications

• Bachelors Degree required
• 2-5 years of related experience in email / SMS marketing
• Salesforce Marketing Cloud enterprise ESP experience required (Bluecore experience is a plus)
• Basic HTML coding skills
• SMS platform experience at plus (. Attentive)
• Must know Google Analytics, Microsoft Office (word, excel, power point)
• Meticulous attention to detail, organized, and strong project management skills
• Passionate about eCommerce and digital marketing with an interest in apparel and retail.
• Ability to work independently with minimum supervision, prioritize projects and multi-task to meet deadlines.

Requirements & EEO Statement

The salary range for this position is $65,000-$72,000 annually. Pay is based on several factors, including but not limited to position offered and work experience.

In addition to your salary, SPARC Group, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility).

Additional information regarding the benefits for this position can be found in the Benefits Guide that is available from our Human Resources Department.

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law ( Protected Characteristics ).