Marketing Manager

Location : Hybrid, Cary, NC or Hoboken, NJ

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning.

Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.

The Journal Marketing Manager will partner with the product organization, external editorial customers, and the larger marketing organization.

This role will create compelling go-to-market strategies for a portfolio of journals in Physical Sciences. This person will develop customer-focused, data-driven plans that drive our relationship with researchers and authors to deliver KPIs such as article submissions, revenue, readership growth, and society satisfaction.

As an experienced marketing professional, the Journal Marketing Manager will use their experience managing external relationships with the ability to influence and manage expectations.

The role comprises relationship management and managing the marketing services we provide our learned society partners.

This person will understand what makes a great marketing campaign- from proposition and messaging to choice of channels- and demonstrate this throughout their portfolio.

We are looking for a results-oriented person who thrives in a collaborative work environment.

How you will make an impact :

• Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
• Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
• Communicate effectively with the editorial product teams about marketing results and best practices.
• Maintain and improve internal and external customer relationships.
• Review market intelligence, market research and competitor behaviour to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.
• Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.

We are looking for people who have :

• Experience of managing relationships with an understanding of complex workflows.
• Previous marketing experience is required.
• Experience with data analytics and insight interpretation.
• Knowledge of Content Marketing.
• Understanding of systems and processes which support the Marketing and Sales functions.
• Experience working within large organizations

About Wiley :

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges.

We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage.

Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity / affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws.

Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.

The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA.

It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Wiley proactively displays target base pay range for UK, Canada and USA based roles.

When applying, please attach your resume / CV to be considered.

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