job summary : Responsibilities :
Responsibilities :
Digital Strategy & Media Analytics : Serve as the main analytics POC in New York to perform media analysis across all regional markets to inform spending and set targets for all brands under the Company's portfolio.
Typical analysis examples include campaign-level analysis, by Brand analysis, by media platform analysis, and competitive market research.
Analytics Reports : Deliver comprehensive media analytics reports, playbooks, and learn sessions to educate brand and functional teams on digital marketing learnings and best practices.
Expertise in data story-telling skill and capability to draw actionable insights and create visuals from large digital performance and spend data set.
KPI Measurement : Work with agencies and internal teams to build measurement framework, and identify suitable KPIs to measure campaign success successfully
Skills : Digital Marketing, Marketing Analytics, Marketing, Marketing Research, Excel, Tableau, Power BI, Data Visualization, Quantitative Analysis, APAC, Mandarin Experience : Experienced3 year(s)
responsibilities :
Digital Strategy & Media Analytics : Serve as the main analytics POC in New York to perform media analysis across all regional markets to inform spending and set targets for all brands under the Company's portfolio.
Typical analysis examples include campaign-level analysis, by Brand analysis, by media platform analysis, and competitive market research.
Analytics Reports : Deliver comprehensive media analytics reports, playbooks, and learn sessions to educate brand and functional teams on digital marketing learnings and best practices.
Expertise in data story-telling skill and capability to draw actionable insights and create visuals from large digital performance and spend data set.
KPI Measurement : Work with agencies and internal teams to build measurement framework, and identify suitable KPIs to measure campaign success successfully
qualifications : Experience
Experience
- Experienced
- 3 years
Education
Bachelors (required)
skills :
- Digital Marketing
- Marketing Analytics
- Marketing
- Marketing Research
- Excel
- Tableau
- Power BI
- Data Visualization
- Quantitative Analysis
- APAC
- Mandarin
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