Sales Director (Carlsbad)

About Hemlock

Founded in 2016 by San Diego natives Anthony and Lauren Lora, Hemlock is a Carlsbad-based headwear brand blending functionality with personality . Our first creation was a woven lifeguard-style silhouette, reimagining sun protection with bold prints and oversized brims for superior shade.

Our mission is simple : We inspire people to enjoy the outdoors safely with quality products designed for a lifetime of pleasure and adventure.

Role Overview

Were looking for an experienced Sales Director to lead and drive wholesale revenue growth responsible for opening new national retail accounts, managing existing strategic accounts, and expanding our presence in lifestyle and sun-protection markets.

This role is pivotal in Hemlocks next growth phase and developing our strategic sales plan, leading U.S. sales, and helping drive global market expansion will be your main priorities.We want a proven sales leader who can deliver results, build strong relationships, and open doors to new opportunities.

Key Responsibilities

Sales Strategy & Execution

• Define, optimize, and manage Hemlocks sales process.
• Develop and execute a strategic B2B and wholesale sales plan to maximize revenue.
• Identify and prioritize target accounts and distribution channels.
• Monitor market trends, competitor activity, and emerging opportunities.

Relationship Building

Leadership & Team Management

Quali fi cations

Our Core Values

People First - It all starts with our people, our customers, families, and team. Putting people first isnt just talk; its how we do business, from our team to the products we send to your door. Thats the Hemlock way.

Adventurous Spirit - Were all about chasing the adventure whether its exploring the outdoors or dreaming up a bold new idea. From testing daring designs to taking chances on whats next, we embrace the thrill of the journey. Stumbles and mistakes? Just part of the fun.

FUNctional - Theres a reason fun is in the word function because theyre the perfect match. Our products bring together bold prints, quality designs, and serious sun protection to keep you and your family covered. Look great, feel confident, and stay protected all while having a little fun along the way.

Inspired Optimism - Were all about keeping it bright, no matter what life throws our way. A little chaos? No problem. Well roll with it, have some fun, and come out shining. Brighter days are always ahead.

Enduring Quality - We dont cut corners. Ever. When it comes to our products, we always do things the right way, not the easy way. Quality shouldnt be a luxury, but a necessity and something you expect every time. And well shake on that.

Compensation & Bene fi ts Base Salary : $140,000

Location

Our offices are located in Carlsbad, CA, where we encourage a hybrid, in-person office culture

If youre ready to lead sales growth, build a winning team, and see your impact nationwide , wed love to hear from you.