Senior Associate, Digital Media Planning

Job Description

The Sr. Associate, Digital Planning works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans.

They will help to develop innovative strategies to meet and exceed client business objectives and assist with media activations across digital channels.

The Senior Associate will be working closely with Associates and Supervisors, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.

Responsibilities :

Help drive day-to-day strategies to meet and exceed client business objectives

Provide research for and write media Point-Of-Views (POVs)

Present media plans and provide plan maintenance including objectives / strategies and updates

Activate digital media campaigns

Prepare flowcharts and budgets for media plans

Assist with optimizing, implementing, and analyzing marketing activities

Report on key metrics for campaign effectiveness and develop key findings for optimization

Facilitate the sharing of data and insights among relevant internal parties to inform future strategies

Foster strong relationships with internal teams and client groups

Assist with other projects or responsibilities as assigned

Qualifications

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

1-2+ years of experience in media planning experience across media channels

Digital media planning and / or activation experience

Ability to work independently as well as in a team setting

Strong organizational, communication, time management, and problem-solving skills

Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities

Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Experience working within media systems / platforms (Kantar, MOAT, Prisma, ComScore etc.)

Additional Information

tarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $51,000- $73,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12 / 1 / 2024.