Director of Marketing

FinMkt is a fast growing, New York-based financial technology company providing point of sale financing and payments processing technology to home improvement and healthcare companies, banks, credit unions and non-bank lenders.

Are you the right candidate for this opportunity Make sure to read the full description below.

Our industry-leading, patented, Gateway platform connects customer loan offer requests to relevant third-party loan offers in real-time.

We have deep integrations with some of the world’s largest tech-enabled lenders who use our marketplace platform to present loan offers to high quality borrowers from the U.

S.’s largest corporations.

From a cultural perspective, we believe that a team’s shared values are critical to success and are proud of our beliefs which center around : honesty, integrity, passion, teamwork and loyalty.

FinMkt has been recognized as one of Inc. Magazine’s Best Workplaces, Inc. Magazine’s America’s Fastest Growing Private Companies two years in a row, Top Female Founders, and awarded many other top fintech awards.

If you have a can-do attitude and have removed the word impossible from your vocabulary, we invite you to apply!

The Role

FinMkt is seeking a Director of Marketing to join our hardworking and fast-paced team. This key individual will reflect the values of FinMkt and be responsible for optimizing and scaling our marketing efforts to accelerate growth.

This role is critical in ensuring that our marketing strategies are effectively executed with precision, speed, and efficiency.

You will work closely with cross-functional teams and leadership to ensure seamless execution of marketing campaigns, initiatives and programs.

The ideal candidate is a strategic thinker with an exemplary work ethic who excels in execution and is passionate about driving performance.

This role is perfect for a hands-on marketer who thrives on executing and delivering measurable results.

Responsibilities

• Develop and implement marketing strategies that attract mid to large sized home improvement, healthcare organizations, banks, credit unions and non-bank lenders.
• Translate marketing strategies into actionable plans with clear timelines, deliverables, and metrics for success.
• Ensure marketing initiatives are executed on time and aligned with business goals.
• Work with key stakeholders to create and execute demand generation and lead nurturing strategies.
• Facilitate the development of outward-facing collateral and content marketing.
• Focus on multi-channel acquisition programs that seamlessly integrate webinars, email, website, paid advertising and social media to drive demand.
• Coordinate with internal teams around SEO strategy and analytics.
• Collaborate closely with business development to ensure that leads and resulting opportunities are qualified, actionable and reported accurately.
• Coordinate with cross-functional teams on content creation and lead generation.
• Provide leadership and insights, supporting strategic planning as well as being a hands-on member of the team.
• Understand and apply industry best practices to process creation, adding recommendations as necessary.

Requirements :

• A creative, marketing or other suitable degree (desirable).
• Experience marketing SaaS to large enterprises, firms, consultancies and technology resellers.
• A minimum of 7 years of marketing leadership experience is preferred.
• Significant experience working within a creative, marketing, media or PR department. A solid understanding and experience of practical application of marketing concepts and approaches is essential.
• Deep understanding of B2B marketing strategies.
• Excellent collaboration skills, enabling effective teamwork with cross-functional and leadership teams.
• Deep understanding and experience in executing SEO strategies.
• Excellent communication skills in written English, and the ability to edit content to maximize the impact of communications.

Proofreading and copywriting skills will be required for creating content across multiple channels including websites, social media, newsletters and brochures.

Technically proficient with the Adobe Creative Suite, particularly InDesign, Illustrator, After Effects and Photoshop. Video editing experience using Adobe software would also be advantageous.

Experience using Webflow (desirable).

• An understanding of a range of digital channels including social media, web applications, podcasts and streaming platforms.
• Well organized and able to plan and execute a program managing to budget and ensuring deadlines are met.
• Analytical with attention to detail.
• Flexible and resilient.
• Proficient in all MS office and Google suite applications.
• Ability to ensure that all activity is consistent with the overall marketing strategy using sound creative judgment.
• Ability to work cohesively with clients and third parties.
• A creative thinker who can bring innovative ideas and fresh perspectives to marketing strategies and campaigns.
• A passion for pushing creative boundaries and contributing to the growth of FinMkt.
• Be self-directed and self-motivated with demonstrated experience in providing ideas and solutions to further business understanding.
• Demonstrate a high degree of personal and professional integrity consistency, trustworthiness, honesty and fairness in dealing with clients and the internal FinMkt team communications.

Location :

Remote candidates welcome.

FinMkt is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

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