Senior Product Marketing Manager

Job Title : Senior Product Marketing Manager

Location : Local, In-Office, Hybrid schedule

Are you a data-driven marketer looking to grow in a fast-paced organization that isn’t like every other B2B SaaS brand? Kaseware is a company with a mission to make the world a safer place.

We are changing the world of law enforcement and corporate security forever and we’re looking for an experienced Product Marketing Manager to build out this function at Kaseware.

As our first Product Marketing Manager, you will be responsible for building the templates, processes, and best practices for the creation and implementation of segment-specific product marketing strategies.

You’ll create go-to-market plans, stay up-to-date with the latest industry trends, and coordinate campaigns with the marketing team and other business operations teams.

Your goal will be to drive awareness, demand, and usage of Kaseware products.

This hands-on and strategic role will report to the Director of Marketing and be a part of a fast-growing team with growth opportunities.

Job Type : Full-time, Exempt

Responsibilities and Duties :

Market Analysis : Conduct market, customer, and competitor analysis and other research to be the expert on the customer, industry trends, and competitors in the market.

Use this knowledge to build battle cards for sales enablement and training.

Customer Education & Engagement : Support sales, account engagement, and customer success with trainings, in-person / virtual events, and workshops.

Engage relevant customers, partners, and thought leaders in our segment marketing efforts.

• Product Messaging & Positioning : Develop segment-specific product positioning and messaging that resonates with customers and differentiates our offering in the market taking into consideration how we price and promote our products.
• Content : Be the voice of the customer, uncovering and telling compelling stories about how customers are transforming their work with Kaseware.

Translate the customer voice into personalized customer marketing communications, customer success stories, case studies, product use-case videos, podcasts, one-pagers, onboarding materials, and testimonials to articulate the benefits of our products to the world.

• Marketing Strategy : Develop segment-specific product marketing strategies and campaigns, and manage marketing communications in collaboration with the rest of the marketing team, sales, and other business operation teams to drive demand and usage of our products.
• Reporting & Analytics : Measure, analyze, and report on metrics related to our segment marketing efforts including new leads / opportunities, the buyer's journey, product usage, and adoption, as well as customer engagements, upsells, renewals, and referrals.
• Collaboration : Work cross-functionally with sales, account engagement, strategic partnerships, and the marketing team to inform marketing strategies that leverage our customer relationships and work with the entire marketing team to ensure alignment between prospect and customer experiences.

Required Education :

Bachelor’s degree in Marketing or related field, MBA is a plus

Required Skills and Experience :

• 5+ years of product marketing experience for a B2B SaaS brand
• Experience in start-ups and building a product marketing function from the ground up
• Experience working with Security, Military, Law Enforcement, or Public Sector businesses (Preferred)
• Ability to flourish in a fast-paced, high-growth working environment
• Experience managing and leading a small team toward goals and objectives
• Knowledge of Google Analytics (GA4), Salesforce, and Hubspot (bonus if familiar with Wix)
• Excellent written and verbal communication and presentation skills
• Exceptional time management and organization skills
• Ability to work both independently and in a team-oriented environment
• Experience juggling multiple projects simultaneously

Other Requirements :

Language : English

Benefits :

• Competitive salary and bonus program in an entrepreneurial environment
• Excellent health, dental, and vision insurance (70% company paid)
• Unlimited paid time off plan plus paid holidays
• 401k with company matching
• EcoPass provided for Colorado-based employees
• Salary Range : $115,000-$135,000 / year

About Kaseware :

Kaseware is a dynamic start-up company located in the Denver metro area. We build state-of-the-art software for law enforcement and corporate security customers.

We serve those that serve our communities and make our world safer.

Due to the nature of our business, you must be able to pass a full CJIS compliant fingerprint based background check, which is required for individuals needing access to criminal justice information (CJI).

U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time.