Director of Communications and Public Relations

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Director of Communications and Public Relations

Purpose Statement

The job of Director of Communications and Public Relations is done for the purpose / s of supporting the District's public relations and communication activities;

producing district-wide publications and websites, and coordinating media and community relations events.

This job reports to Deputy Superintendent.

Essential Functions

• Compiles data from a wide variety of sources (e.g. schools, community groups, Board, staff / departments, etc.) for the purpose of sharing district-wide accomplishments, managing conflict, analyzing issues, ensuring compliance with organization policies and procedures, and / or monitoring program components.
• Consults with appropriate schools and departments on internal / external communication issues and the production of publications and presentation materials (e.

g. superintendent, deputy superintendent, other administrators, employees, attorney, etc.) for the purpose of ensuring agency-wide communication is in compliance with stated policies and procedures.

• Develops and implements internal controls, practices, and guidelines (e.g. Communication Plan, FERPA guidelines, etc.) for the purpose of meeting expectations relative to departmental objectives, education code requirements, and board policies in an efficient and timely manner and in accordance with legal requirements.
• Facilitates meetings, workshops, seminars, etc. for the purpose of identifying issues, developing recommendations, supporting other staff, and serving as a District representative.
• Makes departmental budget recommendations, expenditure decisions, and contractual agreements for the purpose of providing direction for meeting the district's goals and objectives.
• Monitors departmental budget allocations, expenditures, fund balances, and related financial activities for the purpose of ensuring allocations are accurate, revenues are recorded, expenses are within budget limits, and / or fiscal practices are followed.
• Oversees assigned program(s) and / or departmental responsibilities (e.g. website, marketing materials, newsletters, etc.

for the purpose of meeting the expectations of the Superintendent and the needs of the District.

• Participates in meetings (e.g. professional associations, networks, workshops, seminars, conferences, etc.) for the purpose of conveying and gathering information regarding a wide variety of subjects required to carry out administrative responsibilities.
• Performs personnel administrative functions (e.g. hiring, evaluating, reduction in force decisions, employee misconduct, training, etc.

for the purpose of maintaining adequate staffing, enhancing the productivity of personnel, and ensuring program / district outcomes are achieved.

Prepares a wide variety of documents and written or electronic materials (e.g. press releases, newsletters, guidelines, policies, practices, etc.

for the purpose of documenting activities and issues, conveying information, meeting compliance requirements, and / or providing supporting materials.

Researches a variety of topics (e.g. public policy, education code constraints, labor cases, etc.) for the purpose of ensuring compliance with regulatory requirements and established guidelines;

securing information for planning; and / or responding to requests.

• Responds to issues and inquiries from school district administrators and educators regarding development, implementation, and evaluation of programs for the purpose of identifying relevant issues and recommending or implementing a plan of action to efficiently resolve the issue.
• Reviews a variety of information (e.g. policy documents, expenditures, contracts, district practices, etc.) for the purpose of assessing impact on district, ensuring departmental vendor compliance with established guidelines, making recommendations, and / or addressing a variety of administrative needs.
• Serves as a liaison between the district and media representatives, community organizations, and the public for the purpose of conveying information, publicizing events, and enhancing the relationship of the district and the community.

Marginal Functions

Performs other related duties as assigned for the purpose of ensuring the efficient and effective functioning of the work unit.

Job Requirements : Minimum Qualifications

Skills, Knowledge and Abilities

SKILLS are required to perform multiple, technical tasks with a need to occasionally upgrade skills in order to meet changing job conditions.

• Specific skill-based competencies required to satisfactorily perform the functions of the job include : superior writing and project management skills;
• operating standard office equipment including utilizing pertinent software applications; planning and managing multiple projects;

maintaining and administering departmental budgets; maintaining effective working relationships; and strong organizational and time management skills.

• KNOWLEDGE is required to perform algebra and / or geometry; review and interpret highly technical information, write technical materials, and / or speak persuasively to implement desired actions;
• and solve practical problems. Specific knowledge-based competencies required to satisfactorily perform the functions of the job include the K-12 educational system;

knowing concepts of conflict resolution; pertinent codes, policies, regulations, and / or laws; and current and developing technology.

• ABILITY is required to schedule a significant number of activities, meetings, and / or events; routinely gather, collate, and / or classify data;
• and use job-related equipment. Flexibility is required to independently work with others in a wide variety of circumstances;
• analyze data utilizing defined but different processes, and operate equipment using standardized methods. Ability is also required to work with a significant diversity of individuals and / or groups;

work with data of widely varied types and / or purposes; and utilize a variety of job-related equipment. Independent problem solving is required to analyze issues and create action plans.

Problem-solving with data requires an analysis based on organizational objectives, and problem-solving with equipment is moderate.

• Specific ability based competencies required to satisfactorily perform the functions of the job include integrity; ability to meet confidentiality expectations;
• communicating with diverse groups; meeting deadlines and schedules consistently; setting priorities and meeting expectations;
• working as part of a team with superiors and subordinates; flexible to changing conditions; making informed (non-emotional) decisions;

working with multiple projects; maintaining confidentiality consistently; and attending monthly Board meetings.

Responsibility

Responsibilities include : working independently under broad organizational guidelines to achieve unit objectives; managing a department;

monitoring budget expenditures. Utilization of significant resources from other work units is routinely required to perform the job's functions.

There is some opportunity to significantly impact the organization’s services.

Work Environment

The usual and customary methods of performing the job's functions require the following physical demands : some lifting, carrying, pushing, and / or pulling, and significant fine finger dexterity.

Generally, the job requires 70% sitting, 10% walking, and 20% standing. This job is performed in a generally clean and healthy environment.

Experience :

Job-related experience with increasing levels of responsibility is required.

Education (Minimum) :

Bachelors degree in job-related area.

Required Testing Certificates and Licenses

None Specified.

Continuing Educ. / Training Clearances

None Specified.

SALARY

Contingent upon experience and commensurate with the district’s salary scale and schedule level 5 administrative salary schedule Min $110,387.00-$154,838.00.

FLSA Status Approval Date Salary Grade

Exempt

Revised Date

J-18808-Ljbffr