(Senior Manager) Product Manager, Digital Marketing Products, Digital Marketing

At Genmab, we’re committed to building extra not ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases.

From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.

The Role

On the journey to build digital commercial capabilities Genmab IT & Digital has adopted a highly customer centric, product oriented operating model in building and evolving digital capabilities and has invested in cutting edge technology platforms to speed up go to market for external and internal facing digital products, and in this journey Genmab welcomes passionate product leaders to join the global commercialization team to build and manage top notch digital experience for Genmab patients and customers.

Genmab is looking to hire a dynamic, hands-on IT & Digital Product Manager within the commercialization unit of the IT & Digital organization and reporting to the Director, Digital Products, Digital Marketing within Commercial and Enabling Function IT&D who can roll their sleeves and make an impact within the fast-growing digital experience ecosystem.

This role is for our office in Princeton, New Jersey, USA.

Responsibilities

Responsible for the overall Product Vision and metrics (e.g., Objectives & Key results (OKRs) fulfillment of multiple digital products across the omnichannel portfolio for US and EU Region.

Create and maintain a prioritized roadmap for multiple digital products for branded, non-branded channels and marketing technology stack partnering with the brand, digital strategy, and marketing business functionsWork with cross-functional teams of product engineers, product owners and designers to deliver customer centric productsStay coordinated with the Product Owners on priorities and day-to-day decision makingExercise strong decision-making mandate across cross-functional teamsPrepare and support the agile teams on product demos.

Build, grow and support Product Owners and Product Analysts through hiring, coaching (Knowledge Transfer), mentoring, and giving feedback.

Contribute to the success and lifecycle of the product during definition, design, user story / requirement creation, documentation, launch, go-to-market activities, management updates and metrics.

Drive products to achieve success metrics on an ongoing basis throughout the product lifecycle by analyzing and solving the problems of your targeted end users.

Own marketing product roadmap and user stories can be hands on writing user stories as and when needed.Ability to write user stories and own product roadmaps in JIRA on a regular basis.

This role will be responsible for managing multiple commercial digital product delivery for all Marketing tech products for US and EU region.

This is an individual role that will have to provide leadership to the digital product delivery teams to help deliver on time and on budget without compromising on quality.

This role will be a mentor, coach, and role model to the product-oriented delivery teams and shall have a clear understanding of digital product management lifecycle and best practices.

This product manager should be an individual with the ability to roll up sleeves as needed and should be able to manage and respond to multiple priorities daily.

Required Skills

Bachelor of Science or Engineering degree required, MS or MBA degree preferredExcellent written and verbal communication with abilities to translate complex business problems and requirements into digital product goals.

8 years of experience in IT and software development5+ years of experience in Pharma or Biotech industry required5+ years of experience working as a digital product owner or digital product manager building commercial websites and portals5+ years in digital marketing technologies managing customer journey, SEO, Google analytics and cookie consent management3+ years of experience leading digital solutions delivery in a multi-vendor environment3+ years of experience managing digital product teamsPrior experience working in an agile environment using JIRA and ConfluenceHas experience of product centric IT delivery model and product management skillsHas hands on experience on salesforce marketing cloud and marketing campaign operations for life sciences industry, preferably for pharma.

Has solid understanding, hands on preferable of latest digital marketing, customer engagement and customer experience Technologies like Google Analytics, OneTrust, Email Studio, Surveys and SEO tools.

Has experience implementing end to end omnichannel marketing stack setup at least for one life science brand and has a solid understanding of HCP (Healthcare Provider) and consumer / patient marketing.

Has clear understanding of digital DevOps, CICD pipeline, DevSecOps, and Digital best practicesEqually capable of speaking technology and business languageGreat team player with strong leadership qualities and sharp negotiation skills

Preferred Skills

Experience working with IT leadership teamsMS or MBA degree PreferredProduct management certificationGoogle analytics certificationDigital marketing certificationSalesforce marketing cloud certification

Additional Job Description

Manage business IT systems / projects / processes within areaProvide inputs to team leadership to devise strategic and tactical solutions as well as standards required to meet overall business objectivesLead implementation of solutions in line with IT / engineering strategy and plans within own area in collaboration with IT stakeholders, business teams, and external vendors as applicableProactively engage and collaborate with IT and business teams as well as vendors to achieve engineering outcomesMaintain appropriate standardized guidelines, work procedures and schedules for own area to expedite workflow and improve efficienciesBuild collaborative relationships with the broader engineering / tech community, and support exploration and identification of newer technology solutionsPresent new technology overviews to IT and Enterprise leadership at varied leadership forums.

Provide direction and guidance to less experienced team members as needed

For US based candidates, the proposed salary band for this position is as follows :

$114,375.00 $190,625.00The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location.

Also, certain positions are eligible for additional forms of compensation, such as bonuses.

About You

You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatmentYou bring rigor and excellence to all that you do.

You are a fierce believer in our rooted-in-science approach to problem-solvingYou are a generous collaborator who can work in teams with diverse backgroundsYou are determined to do and be your best and take pride in enabling the best work of others on the teamYou are not afraid to grapple with the unknown and be innovativeYou have experience working in a fast-growing, dynamic company (or a strong desire to)You work hard and are not afraid to have a little fun while you do so

Locations

Genmab leverages the effectiveness of an agile working environment, when possible, for the betterment of employee work-life balance.

Our offices are designed as open, community-based spaces that work to connect employees while being immersed in our state-of-the-art laboratories.

Whether you’re in one of our collaboratively designed office spaces or working remotely, we thrive on connecting with each other to innovate.

About Genmab

Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics.

For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates.

To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies.

By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO™) antibody medicines.

Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan.

Our commitment to diversity, equity, and inclusion

We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success.

No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information.

Learn more about our commitments on our website.

Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).

Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.