Senior Data Analyst (Princeton)

SENIOR DATA ANALYST - CUSTOMER DATA PLATFORM (CDP)

MRM is a global marketing agency specializing in building meaningful relationships between brands and people. Leveraging a strong foundation in strategy, data science, technology, and creativity, MRM transforms businesses by helping brands grow meaningful relationships with people.

We are seeking a strategic and hands-on CDP Senior Data Analyst with deep experience in Salesforce CDP (former Salesforce Data Cloud), Salesforce Marketing Cloud Personalization (MCP), and Google Analytics 4 (GA4) to support our Data Team in unlocking the full value of customer data.

You will play a key role in driving data-driven marketing, segmentation, personalization, and performance analytics across channels, ensuring alignment with privacy and compliance requirements.

We are expecting from this role somebody with a hybrid role to combine tech skills (CDP tagging, dashboard building, CDP data logic) with data sensitivity to discover marketing insights and deliver reports and analyses, especially for use cases.

Key Responsibilities :

1. CDP & Data Operations

• Manage the day-to-day data operations of Salesforce CDP, ensuring accurate ingestion, transformation, and unification of customer data.
• Oversee identity resolution logic and ensure proper customer profile creation.
• Maintain data hygiene, deduplication rules, and enrichment processes.

2. Audience & Segmentation Strategy

3. Use Case Delivery & Activation. Collaboration & Enablement.

4. Data Analysis & Insights

What Will You Do?

Qualifications :

Preferred but not required :

About MRM

MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE : IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.