Marketing Liaison

Marketing Responsibilities :

Promote the Facility :

Develop and implement marketing strategies to attract new residents.

Highlight key services (e.g., rehab, skilled nursing, memory care) through various media.

Community Outreach :

Build relationships with hospitals, physicians, social workers, senior centers, and other referral sources.

Attend health fairs, community events, and networking meetings.

Manage Online Presence :

Oversee social media accounts and ensure the website is updated.

Respond to online reviews and inquiries.

Create Marketing Materials :

Design and distribute brochures, flyers, newsletters, and promotional materials.

Coordinate digital campaigns or direct mail outreach.

Track Marketing Efforts :

Monitor referral sources and conversion rates.

Report on occupancy trends and marketing ROI.

• ? Admissions Responsibilities :

Coordinate Admissions Process :

Manage inquiries from prospective residents, families, and referral sources.

Conduct facility tours and provide detailed information about services and care levels.

Pre-Admission Screening :

Review clinical documentation to ensure the facility can meet the resident’s needs.

Verify insurance coverage (e.g., Medicare, Medicaid, private insurance).

Paperwork & Documentation :

Complete and process admission paperwork in accordance with regulatory requirements.

Maintain accurate and organized records of all admissions.

Interdepartmental Communication :

Collaborate with nursing, social services, dietary, and billing departments to prepare for new admissions.

Ensure a seamless transition and positive first impression for new residents.

Follow-Up :

Check in with new residents and their families post-admission.

Ensure satisfaction and address any concerns early on.

Optional : Additional Skills / Traits

Strong interpersonal and communication skills.

Knowledge of healthcare regulations and HIPAA.

Sales or CRM software proficiency.

Compassionate and professional demeanor.