Digital Content Marketing SpecialistVirtualVocations • Lowell, Massachusetts, United States
Digital Content Marketing Specialist
VirtualVocations • Lowell, Massachusetts, United States
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A company is looking for a Digital Content Marketing Specialist who will develop and execute digital marketing strategies.
Key Responsibilities
Own and manage multi-channel digital funnels, including website, SEO, social media, email, and paid campaigns
Track and optimize performance metrics, using analytics tools to inform decisions and improve funnel efficiency
Collaborate with cross-functional teams to align messaging and support pipeline goals
Required Qualifications
4-6 years of digital marketing experience, preferably in B2B SaaS, tech, or IT services
Proven experience running omni-channel campaigns, including SEO, paid, social, and email
Hands-on experience with marketing and AI tools such as HubSpot, GA4, and ChatGPT
Data-literate, comfortable using metrics to guide creative decisions
Experience working directly with executives and cross-functional teams
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Marketing Content Specialist • Lowell, Massachusetts, United States
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