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Senior Digital Marketing Specialist

VirtualVocations
West Palm Beach, Florida, United States
Full-time

A company is looking for a Senior Digital Marketing Specialist to develop and execute digital marketing programs.Key ResponsibilitiesSupport the strategy and execution of digital marketing campaigns for lead generation and retentionCollaborate with internal teams and external vendors to optimize global digital marketing campaignsMeasure and report on the performance of digital marketing campaigns and create ROI reportsRequired Qualifications3+ years of B2B marketing experienceExperience in managing paid digital marketing campaigns across various platformsExpertise in B2B lead generation and customer journey mappingExperience with ABM platforms and marketing automation platforms (Marketo preferred)Accountability for managing large programs and budgets

1 day ago
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