CREATIVE LEAD

Job Summary

Marketing Communications Creative Lead

HP is seeking an experienced, forward-thinking Marketing Creative Lead to join our fast paced Worldwide Consumer Services Marketing Team.

This individual will develop innovative and transformative content that meets the demands of HP's exciting new subscription-based growth initiatives.

In this role you will craft concise and impactful creative briefs, skillfully action feedback throughout the creative review and approval process all whilst actively engaging and influencing key stakeholders throughout content development.

A successful candidate for this role will be self-driven with a keen business sense, capable of juggling multiple high-impact projects under tight deadlines.

You will have a solid foundation in performance marketing, displaying a keen ability to plan for agile optimizations and releases and adapt seamlessly to changing circumstances.

Key Responsibilities :

• Creative Execution : Develop briefs and lead creative agencies to develop WW creative campaign strategies and executions including but not limited to creative construct and messaging framework, channel creative, photography, brand guidelines, performance marketing framework and optimized channel assets.
• Campaign Management : Manage the creation of all campaign materials, ensuring they align with brand guidelines and marketing objectives and strategy.

Oversee the campaign budget, ensuring resources are allocated effectively.

• Drive Go-To-Market Success : Ability to manage complex launch schedules collaborating closely with agency partners and internal stakeholders.
• Performance Focused Marketing : Leading a test-and-learn approach to campaign assets to improve efficiency and performance throughout the campaign's lifespan.

Collaborating closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.

Collaboration is Key : Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a nice to have.
• 8+ years of proven experience in Marketing Communications and creative campaign development, ideally within technology or consumer software.
• Demonstrated success in developing and leading integrated marketing campaigns, launches, and creative.
• Excellent written and verbal communication, including crafting compelling briefs and presentations.
• Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
• Self-starter mentality, able to manage multiple projects simultaneously in a fast-paced, dynamic environment.

Preferred Qualifications :

Experience in marketing consumer mobile applications and / or SaaS products.

Familiarity with the printer, PC, or consumer electronics space.

Experience in digital performance marketing content creation and management.