Sr. Marketing Manager

Job Description

Job Description

Senior Marketing and Publicity Manager

We’re looking for an experienced, creative and digitally savvy Senior Marketing & Publicity Manager to join our high-performing marketing team. Focused primarily on non-fiction, this is an opportunity for a marketer and publicist with a strong track record across genres—particularly in areas of nature, outdoor recreation, nautical and science—to help shape and deliver high-impact, audience-driven marketing and publicity campaigns for a diverse list of top-selling and emerging authors. You’ll work closely with your colleagues across Editorial and Sales to position titles, create standout campaigns that grow author profiles, amplify reach and generate national, niche and regional attention to drive book sales for maximum impact in an evolving media landscape.

Key Responsibilities

• Develop bold, creative, and strategic marketing and publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
• Develop and deliver targeted campaign execution across all channels, including writing press releases, content creation, pitching media, advertising, partnerships, digital and social media, trade and consumer shows, marketing materials, website development, consumer marketing, and author events
• Collaborate closely with authors, agents, editors, and sales reps to communicate and align marketing and publicity plans with creative vision with a focus on sales targets
• Ensure campaigns are delivered on time, within budget, and with measurable success
• Analyze performance and ROI of marketing and publicity efforts and apply insights to optimize future campaigns.
• Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, trade shows, and trade pitches
• Partner with international teams to maximize global promotional opportunities and asset sharing
• Use data, consumer insight, author knowledge and market research to shape audience targeting, media pitches and campaign strategy
• Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners
• Other projects related to focused categories and general department responsibilities

Skills and Experience

The Globe Pequot Publishing Group, Inc. began as a publisher for New England history. For nearly 80 years and with the acquisition of many enthusiast imprints along the way, Globe Pequot has become one of America's leading independent publishers. With deep roots in many nonfiction categories, including crafts, climbing, angling, nature, hiking, cooking, travel, history, science and pop culture, book buyers rely on Globe Pequot to equip and inspire them with the best in specialty, outdoor and regional publishing. Globe Pequot publishes approximately 350 new books annually along with electronic editions. www.GlobePequot.com

Globe Pequot Publishing Group

Blue Ridge Summit, PA

VEVRAA Federal Contractor

Globe Pequot Publishing Group is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.