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Retention Marketing Manager

Retention Marketing Manager

SportRXSan Diego, CA, USA
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Who We Are

SportRx is a dynamic and innovative company dedicated to helping people see better. Our customers-and the brands we partner with like Nike, Oakley, and Ray-Ban-love SportRx because of our unparalleled pre- and post-purchase service. We take customer satisfaction so seriously that saying "no" to a customer requires a supervisor's approval.

The Opportunity

We're seeking a Retention Marketing Manager to elevate customer engagement, drive growth, and strengthen retention through strategic, data-driven marketing communications. This is a hybrid position based in San Diego, CA, working on-site three days per week and reporting to the Vice President of Ecommerce & Marketing.

Position Summary

The Retention Marketing Manager will plan, create, and execute marketing campaigns across email, SMS, and loyalty / retention programs to increase engagement, reactivation, and Customer Lifetime Value (CLV). Using first-party customer data, you will build segmented campaigns and automated workflows, blending content creation, data analysis, and optimization to guide customers through every stage of the journey.

Key Responsibilities

  • Develop and execute engaging email and SMS campaigns that support customer loyalty and business objectives
  • Segment and analyze first-party customer data to create personalized experiences and automated journeys
  • Own traffic, order, and conversion goals for email, SMS, and retention campaigns
  • Build and maintain an annual lifecycle marketing calendar, including promotions, launches, and loyalty initiatives
  • Create and manage an A / B testing roadmap to optimize messaging, design, and timing
  • Collaborate with designers to produce compelling templates and write high-impact copy
  • Grow and integrate loyalty and referral programs into ongoing communications
  • Monitor and report on campaign performance, delivering actionable insights and monthly updates
  • Coordinate SMS communications with outside agencies and manage customer responses
  • Stay current with email marketing trends, compliance requirements, and emerging best practices

Qualifications

  • Bachelor's degree in Marketing , Digital Marketing, Communications, or a related field preferred, or 5–7 years of relevant experience in lieu of a degree
  • 3–5+ years of email, lifecycle, or loyalty / retention marketing experience
  • Proficiency with email marketing platforms and CRM tools ( Klaviyo strongly preferred)
  • Strong copywriting and content creation skills with a keen eye for design
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Knowledge of email marketing regulations (CAN-SPAM, GDPR); HTML / CSS skills a plus
  • What We Offer

  • Competitive salary of $90,000 – $110,000 DOE, plus bonus potential
  • Comprehensive benefits including medical, dental, vision, and generous employee eyewear discounts
  • A collaborative, fast-paced environment where your ideas matter
  • Opportunities for professional growth and career advancement
  • Apply Today

    If you're ready to bring your expertise to a team that values innovation, creativity, and exceptional customer experiences, apply today to join our San Diego team and help us delight customers while driving meaningful business results.

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    Retention Marketing Manager • San Diego, CA, USA

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