Associate Director, Digital Analytics - HQ based - East Hanover, NJ

Job Description Summary

If the following job requirements and experience match your skills, please ensure you apply promptly.

Our number 1 priority is to serve people, communities and patients by pioneering patient access to better healthcare. It’s our purpose that drives us;

that inspires us; that challenges us. And that’s why we will never give up!

At Novartis, we are reimagining medicine to address some of society’s most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible.

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment.

Where you are given opportunities to explore the power of digital and data. And where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

The Associate Director, Digital Analytics will be primarily responsible for building and enhancing US digital marketing analytics capabilities.

This role will be foundational in creating a new campaign measurement framework, standardizing best practices, and developing new, innovative analytics capabilities for Novartis.

This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness & efficiency of our digital marketing investments.

This opportunity is located at the Novartis East Hanover (NJ) site and will not have the ability to be located remotely.

Your Responsibilities include but are not limited to :

• Work in close collaboration with Marketing Strategy and Customer Experience teams to improve the digital analytics capability within Integrated Marketing.
• Establish comprehensive measurement frameworks for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics.
• Develop a digital analytics playbook to standardize the in-market optimization process across brands.
• Drive the development of actionable KPI dashboards with clear alignment to business goals.
• Design A / B and other digital experimentation to quickly achieve key learning objectives.
• Design & conduct innovative digital health solution measurement considering all aspects of both short & long term value to both patients & HCPs.
• Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis.
• Coach and develop team members on both digital analytics & data storytelling.
• Is forward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation;
• is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market;

comfortable speculating about alternative futures without all of the data.

Minimum Requirements :

What you’ll bring to this role :

• Minimum 5 years of experience in digital analytics.
• Minimum 7 years’ experience using data & analytics to support business decisions.
• Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
• Hands-on experience with web analytics including A / B testing (Google, Adobe, etc.).
• Solid understanding of database structures, data wrangling, cleansing, and manipulation.
• Project management experience and ability to manage multiple projects while consistently meeting deadlines.
• Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements.
• Must be curious with an openness to new thinking balanced with realistic business needs.
• Proven self-starter with high standards of excellence and an innovative mind.
• Demonstrated leadership skills and ability to coach and manage team members.
• Ability to manage for results under ambiguity.
• Strong interpersonal, communication, and analytical skills.
• Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations.
• Excels at interacting with a diverse group of people, all levels of management, including senior leadership.

Salary Range : $166,400.00 - $249,600.00

EEO Statement :

The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion that values and celebrates individual differences, uniqueness, backgrounds and perspectives.

Accessibility and reasonable accommodations :

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities.

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