VP of Brand Marketing

This is an exciting opportunity for a new VP of Brand to shape and elevate Milan Laser Hair Removal’s brand presence across the country. With 400+ locations nationwide, Milan is the category leader in laser hair removal, and this role will ensure our brand stays at the forefront of culture, creativity, and client experience.

The VP of Brand will oversee brand strategy, creative, organic social, influencer marketing, PR, and brand experience. A key focus will be building lasting brand positioning that reinforces Milan’s leadership in the category, while also driving agile, dynamic storytelling in social and influencer channels. You will lead and inspire a high-performing in-house creative team to deliver innovative campaigns that connect authentically with clients and build cultural relevance.

This role will be central to Milan’s next chapter of growth, elevating creative excellence and brand resonance across every touchpoint. It reports directly to the CMO.

Responsibilities

• Brand Strategy & Positioning : Define and evolve Milan’s brand positioning, ensuring our differentiators are activated, our leadership in the category is continually reinforced, and Milan is the clear laser hair removal brand of choice for consumers. Lead the development of culturally relevant campaigns, creating umbrella platforms that extend across the customer journey, tailored for different audiences and stages while maintaining thematic consistency and cultural resonance. Activate and lead customer research and insights to inform positioning, messaging, and creative development, ensuring Milan’s brand connects authentically with client needs and motivations. Lead audience segmentation and persona development to inform creative strategy and testing, translating insights into tailored activations that connect authentically with each audience. Partner with cross-functional teams, especially Growth / Performance Marketing, to ensure brand storytelling is deeply embedded in media and aligned with acquisition, client experience, and overall business goals.
• Creative & Content : Translate brand positioning and campaigns into creative activations that bring Milan’s story to life across every touchpoint. Oversee a high-performing creative team producing impactful assets across digital, social, in-practice, video, front end web, etc. Elevate creative excellence by inspiring innovation, encouraging testing of new ideas, and building a culture where creativity and accountability thrive together. Stay on top of cultural and creative trends, ensuring Milan’s brand remains fresh, relevant, and resonant with today’s audiences. Leverage new tools, including AI, to scale production efficiently while maintaining quality and distinctiveness. Develop content frameworks that bring Milan’s brand to life with clarity, consistency, and cultural impact.
• Social & Influencer Marketing : Own Milan’s organic social strategy, ensuring content is timely, engaging, and aligned with brand positioning. Build and scale a measurable influencer marketing program that drives both cultural relevance and business impact. Enhance the influencer program defining clear objectives, compensation models, and performance metrics. Establish frameworks for evaluating influencer ROI, measuring engagement, lead volume, CAC efficiency, and long-term brand equity. Partner with Growth / Performance Marketing to integrate influencers into the broader media mix and test influencer-driven campaigns against paid channels. Ensure community management, engagement, and social channel health are proactive, responsive, and brand-consistent. Stay on top of emerging platforms and creator trends, positioning Milan as a brand influencers are proud to partner with and amplify.
• Creative Testing & Insights : Build a structured creative testing program to evaluate messaging, formats, and campaigns across channels. Use performance data, A / B testing, and cultural signals to identify what resonates and scale the most impactful creative. Develop a community feedback loop to listen to clients, gather insights, and translate learnings into creative and brand decisions.
• PR & Brand Experience : Own Milan’s PR strategy, driving earned media, thought leadership, and event visibility to ensure the brand shows up in the right cultural conversations and reinforces its category leadership. Partner with operations and client experience teams to ensure Milan’s brand experience is consistent across in-practice, digital, and social touchpoints. Partner with HR and TA teams to amplify Milan’s employer brand, showcasing our culture, values, and growth story to attract and retain top talent.
• Leadership & Team Development : Build and inspire a high-performing brand organization, recruiting top talent across brand, creative, social, and influencer. Foster a culture of fun, curiosity, innovation, and operational excellence where creative ideas thrive and accountability is clear. Operate as an enterprise leader, partnering across functions to align strategies, influence outcomes, and drive Milan’s success, leading not just through results, but through how you show up, building trust, creating connection, and inspiring people to bring their best selves to work.
• Other Duties : Perform additional tasks, duties, and responsibilities as needed or assigned by leadership to support departmental and organizational objectives

Qualifications

Benefits Include

All potential employees of Milan will be required to successfully pass a pre-employment background check before employment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.

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