Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
We're seeking a seasoned professional in acquisition strategy and operations to drive key cross-functional projects and initiatives globally.
This role will work with partners like Monetization Strategy, Finance, Data Science, Product, Marketing, and Sales to ensure the highest quality output of goals, measurement, creative, and conversion.
Furthermore, this role will work with regional functions to share and adopt key results globally.
Responsibilities
- Develop and execute growth strategies, responsible for SMB's new advertiser acquisition and Promote revenue growth in North America.
- Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales in North America to launch new marketing capabilities, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth.
- Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs and be accountable for results.
- Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition and Promote growth.
Qualifications
Minimum Qualifications
5+ years of experience in growth marketing, product marketing or related fields.
- Successful marketing strategy skills and experience in driving user growth and product marketing, preferably in the advertising, technology, SaaS industries.
- Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies.
In-depth understanding of advertising products, services, and strategies is an asset.
Excellent cross-team communication skills, especially with product, operations, and sales teams.
Preferred Qualifications
- Deep understanding of growth & optimization, best practices such as A / B testing, incrementality.
- Fast learner with a strong sense of judgment and original thinking.
- Capable of thriving in ambiguity and adapting quickly to change.
- Interpersonal communication skills and experience building relationships at all levels of the organization
- Experience partnering with international colleagues and managing stakeholders across multiple time zones and cultures
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2
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