Director of Marketing

Job Description

Job Description

The Marketing Liaison is responsible for generating business from

referral sources to meet agency growth and revenue goals.

This is a Sales Job not WFM Job

Please call 469-668-1350 to set up an Interview we are looking for someone with over 3 years Marketing in Healthcare . We have 401k PTO and weekly pay

PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS :

The duties and responsibilities described below do not represent a comprehensive list for this

position. Additional tasks may be assigned periodically as necessitated by business demands.

Drive business growth by spending a majority of the workday in the field developing

referral relationships that result in eligible referrals (majority of time is spent in the field).

Educate referral sources and the community about the referral process, company

differentiators and the ease of making referrals.

Understand the philosophy of the private duty homecare model. Remain current on local

industry trends to represent and differentiate Visiting Angels and its services in the local

market.

Effectively articulate the benefits of private duty homecare services to both professional

referral sources and consumers.

Develop new and ongoing referral relationships with targeted accounts identified in the

Marketing Action Plan to increase referrals and achieve business growth goals.

Accurately generate required reports and documentation of sales activity including the

Weekly Schedule, Pre-Call Plan, Marketing Action Plan and Sales Call Activity Log within

designated timelines.

Assist with planning and execution of all digital marketing initiatives, including : PPC, SEO,

Email, Social Media, display marketing campaigns to increase traffic, generate quality

leads and referrals.

Utilize company resources to ensure an appropriate return on investment.

Become expert on major competitors and differentiators among them.

Develop the marketing action plan by assessing community needs, outlining marketing

strategy / objectives, qualifying key accounts and identifying specific marketing action items

with measurable goals.

Effectively communicate with the Agency team and referral sources.

Prepare managerial reports within specified timelines.

Maintain regular and predictable attendance.

Perform other functions as deemed appropriate by the management team.

Maintain absolute confidentiality of all information pertaining to employees, clients and

clients’ family member

REQUIRED JOB KNOWLEDGE AND SKILLS :

Associates Degree in Marketing, Business Management or Communications preferred.

Minimum of one year experience in the private duty homecare industry.

Experience with public speaking with demonstrated presentation skills.

Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications,

scheduling systems and other healthcare industry-related software.

Basic understand of digital marketing : Social Media, SEO, and PPC.

Demonstrate ability to work well with a team.

Results-oriented.

Ability to form relationships and maintain rapport with referral sources.

Ability to listen and communicate clearly, fluently and diplomatically both orally and in

writing.

Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations.

Present a well-groomed image that reflects the professionalism of the business.

Ability to plan, organize, prioritize, delegate and accurately complete work activities within

deadlines while managing interruptions.

Work independently with minimal direction and / or supervision.

Ability to generate goodwill for Agency with clients, their family members and referral

sources. Demonstrate a strong commitment to client service excellence.

Ability to lawfully work in the U.S.

PHYSICAL / ENVIRONMENTAL DEMANDS :

Combination of sitting, standing, bending, reaching, stretching, stooping, walking, climbing

stairs and moving intermittently during working hours.

Must be able to see and hear or use prosthetics that enable these senses to function

adequately to meet the requirements of this position.

Must be able to properly operate office equipment.

Must have a valid driver’s license and reliable transportation.

Must be able to maintain verbal and written communication with co-workers, leadership

team, supervisors, clients, family members, vendors and all business associates within or

outside the Agency.

Successful completion and ongoing compliance with all licensing, certification, continuous

education, background testing, drug and alcohol testing, OIG and health assessments as

may be required under federal, state, or local law or per employer policy.

All of the above demands are subject to ADA requirements.

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