Senior Director, Brand Marketing

Lantheus is headquartered in Bedford, Massachusetts with offices in New Jersey, Canada, and Sweden. For more than 60 years, Lantheus has been instrumental in pioneering the field of medical imaging and has helped physicians enhance patient care with its broad product portfolio.

Lantheus is an entrepreneurial, agile, growing organization that provides innovative diagnostics, targeted therapeutics, and artificial intelligence (AI) solutions that empower clinicians to find, fight and follow disease.

At Lantheus our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success.

Every employee is crucial to our success; we respect one another and act as one knowing that someone’s health is in our hands.

We believe in helping people be their best and are seeking to bring together a diverse group of individuals with different viewpoints and skill sets to be a part of a productive and inclusive team.

Summary of Role :

The Senior Director, Brand Marketing, will report directly to the Head of Marketing and will help develop and execute brand strategy, lead members of the marketing team, and work with cross-functional stakeholders to support the success of PYLARIFY.

This leader will be focused on brand management : lead key initiatives with cross-functional input to identify market needs and competitive opportunities, develop strategies to address those needs and opportunities, and measure impact of marketing initiatives.

This role will work across and beyond the organization to ensure external stakeholder needs and perspectives are integrated into all stages of the brand plan.

In addition to possessing strong strategic and analytical skills, this role will provide strong leadership skills with the ability to set a vision, manage through times of change, and drive performance within a fast-moving, challenging, and dynamic commercial environment.

The leader will need to understand the competitive landscape, align with the broader prostate cancer franchise strategies, and customize approaches for specific HCPs including but not limited to Nuclear Medicine, Urology, Radiation Oncology and Uro / Medical Oncology.

This position requires strong in-line leadership as well as the ability to influence and engage across the organization (, Market Access, Medical, Regulatory, Contracting, etc.

The leader will not only ensure the success of PYLARIFY by leading new and innovative marketing approaches that create value for healthcare professionals, patients, payors and the company, but also lead the planning and execution of omnichannel experiences that differentiate PYLARIFY.

S / he will be an ambassador for instilling our company’s cultural values, as well as be influential in recruiting, retaining and developing talent to deliver better patient outcomes.

ESSENTIAL RESPONSIBILITIES :

• Leads development and execution of strategic and annual business plan for the brand to exceed targeted business objectives, driving best-in-class marketing practices within HCP and DTP channels.
• In partnership with Market Research, conduct market analyses to create, implement and update strategic plans and performance objectives as appropriate;

anticipate market trends; and ensure execution of plans to achieve maximum revenue, growth, and profitability.

• Identify effective messages to communicate brand’s core value story, optimizing delivery to customers and targets through traditional and innovative channels.
• Own the omnichannel marketing strategy with a deep understanding of the brand strategy and tactical priorities, internal and external customer needs, and the competitive landscape.
• Work closely with cross-functional partners and Head of Marketing to create and maintain measurement plans and end-to-end KPIs.
• Partner with Field Sales and Salesforce Effectiveness to ensure brand strategy and tactics are executed and pulled through via regional and national sales meetings;

contribute to training content to support brand growth.

• Develop HCP and DTP assets / tactics and manage / oversee HCP and DTP promotional budget.
• Leads team of 2 direct reports.

CAPABILITIES / COMPETENCIES :

• Demonstrate and employ the judgment, flexibility and situational leadership required to lead sales and marketing through complex combinations of market challenges, including business and organizational change necessitated by changes in the medical, regulatory, and business environment.
• Build and cultivate productive relationships with internal and external stakeholders, vendors, business leaders / organizations, and colleagues to ensure consistency and collaboration that are essential to the success of Lantheus products and business at large.
• Support / lead the team to manage growth and change, develop human capital, and create and maintain a culture of engagement and accountability.

Consistent track record of providing prompt and objective feedback, coaching, and counseling to enhance or improve performance by setting expectations and holding individuals accountable for performance and behavior.

• Embrace innovation and stay abreast of existing / emerging sales, marketing, and industry trends, relevant clinical, technical, and business developments, and governmental issues associated with current and new products in order to create opportunities to demonstrate the unique value of brand.
• Champion and instill company and cultural values. Ensure initiatives align with Lantheus’ culture and corporate goals.
• Ability to focus on execution and manage multiple, high-profile projects, in a fast-paced environment.
• Proven ability to communicate ideas and information both verbally and written in a persuasive and appropriate manner to all levels within the organization, as well as to partners outside of the organization.
• Demonstrate the ability to make enterprise-wide decisions and remain persistently focused on priorities.

PROFESSIONAL EXPERIENCE / QUALIFICATIONS :

Required :

• BS Degree in Business or Marketing; MBA preferred
• 12+ years in positions of escalating scope and responsibility within healthcare organizations or the equivalent; 7+ years leading a marketing team
• Extensive commercial experience with a solid record of achievement in either therapeutics or diagnostics
• Proven ability to think strategically, as well as execute and implement
• Strong analytical capabilities to take complex ideas, identify needs and quickly translate them into action
• Comprehensive understanding of the pharmaceutical, diagnostic, and or medical device industry and hospital systems (, GPOs, Medical Directors, P&T Committees, referral patterns, etc.

as well as state, local, industry, company and customer compliance regulations and policy

• Wide range of pharmaceutical / diagnostic / medical device commercial experience / knowledge inclusive of marketing and / or sales, commercial operations and training
• Strong communicator with exceptional presentation skills required (oral and written)
• Tactful and diplomatic professional with unquestionable integrity and personal values

Preferred :

• Experience in Oncology, specifically prostate cancer
• Radiopharmaceutical experience is ideal, but not essential
• Clinical, scientific, and / or technical discipline knowledge (, radiopharmaceuticals, nuclear medicine and / or urology-related disease states, treatment paradigms, and future trends)

OTHER REQUIREMENTS :

• Routine overnight travel based on business need and some weekend work may be required.
• Valid driver’s license

Core Values :

The ideal candidate will embody Lantheus core values :

• Let people be their best
• Respect one another and act as one
• Learn, adapt, and win
• Know someone’s health is in our hands
• Own the solution and make it happen

LI-HYBRID