Business Analyst, Search, AWS Marketing

The AWS Search Marketing team is hiring a Business Analyst to raise the bar on Search data and insights within AWS Marketing.

Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.

The Business Analyst is an analytical individual who has high standards and is efficient in obtaining and utilizing data to inform marketing decisions.

This individual will be in the Search Marketing team and work with team members to define problem statements, develop requirements, and execute on projects that bring data-driven insights to the team.

The individual will seek ways to Invent and Simplify, scaling their inputs to the organization via automated and unique solutions.

Key Job Responsibilities

• Work with Search marketers to understand business goals, define KPIs, and provide insights and reporting on how AWS customers engage with our marketing websites.
• Analyze, track and report on search-related data.
• Support deep dive analyses and priority Search programs through data compilation and insights.
• Create reports and alerting mechanisms via reporting scripts and other methods.
• Perform keyword research and data analysis to make the case for projects and their prioritization.
• Partner with other Business Analysts and data-related teams to raise the bar on marketing measurement.
• Explore new analytical methods via generative AI capabilities.

AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO and SEM across search engines like Google, Bing, and others.

These are key sources of traffic for how customers find the information they need by engaging with AWS. Our focus on the customer and applying best-in-class search practices results in a test and learn culture that seeks continual progression.

We seek to accomplish this in a fun, collaborative environment that encourages sharing of knowledge, learnings, and wins!

About the Team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success.

AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.

If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work / Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.

When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.

Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.

Minimum Requirements

• 3+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience.
• Bachelor's degree or equivalent.
• Experience defining requirements and using data and metrics to draw business insights.
• Experience with Excel.
• 2+ years of experience in Search marketing, including paid search (SEM) and / or organic search (SEO), gathering and utilizing data from Search products and ad platforms via UI reporting, scripts, and other methods.
• 3+ years of business analyst, data analyst, or similar role experience.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit https : / / www.amazon.jobs / en / disability / us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $66,900 / year in our lowest geographic market up to $143,100 / year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.

For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits. This position will remain posted until filled.

Applicants should apply via our internal or external career site.

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