Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally.
Millions of customers including the fastest-growing startups, largest enterprises, and leading government agencies are using AWS to lower costs, become more agile, and innovate faster.
Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services.
We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.
As a Senior Product Marketing Manager for our Next Generation Developer Tools, you will have the opportunity to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation developer services including generative AI technologies that are aimed at increasing developer productivity, accelerating modern software development and release processes, and removing developer friction.
You will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention.
You will also work with the engineering teams to shape the product vision and prioritize features. You will get to work on this strategic and rapidly growing business and have a big impact every day.
Desired candidates have demonstrated work experience in product or technical marketing, owning top-down and bottoms-up (product-led) growth strategies targeting developers and technical decision makers.
Strong preference for this role to sit in Seattle, WA USA and open to sit in the following locations only : San Francisco, CA, USA Santa Clara, CA, USA
Relocation offered to only these locations from within the USA only.
Key job responsibilities
- Drive customer facing and sales facing messaging and positioning targeting technical decision makers and developers alike
- Work at both the strategic and tactical level. Define, own, and execute service launch and content plans
- Craft and execute campaigns and leverage organic channels to reach our developers and customers and help grow their understanding and usage of the AWS Developer Tools portfolio
- Test and refine new approaches and channels to reach and engage key audiences
- Develop detailed campaign and event project plans, creative briefs, and digital strategies, including goals / KPIs, messaging, calls to action, segmentation strategy, adoption campaigns, distribution channels, and campaign schedule
- Define business metrics, measurement plan, and testing plan for related campaigns
- Work effectively across AWS with groups such as engineering, Go-to-Market, Analyst Relations, Developer Relations, and Marketing to achieve joint business goals
A day in the life
Sales, Marketing and Global Services (SMGS)
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.
If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.
Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work / Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.
When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- 5+ years demonstrated track record in crafting positioning, marketing content, and go-to-market plans
PREFERRED QUALIFICATIONS
- MBA and / or computer science, engineering, technology background
- Experience with cloud and data center infrastructure technologies
- 5+ year’s experience using and / or marketing DevOps and / or developer related products and services
Senior Product Marketing Manager, AWS Developer Tools
As a Senior Product Marketing Manager for our Next Generation Developer Tools, you will have the opportunity to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation developer services including AWS Amplify and generative AI technologies that ...
Sr. Product Marketing Manager, CA SPRS Marketing
As a Senior Product Marketing Manager, you will own the vision for developing scalable and automated marketing solutions to support businesses selling on Amazon. This includes identifying target audiences, developing content and messaging, partnering across internal teams, and using marketing tactic...
Sr Manager Marketing Programs
...
Senior Product Manager - AI Quality, Monetization GenAI Product
Steer the evolution of our core AI technologies, guide the development of our foundational AI models, prioritizing areas for exploration and productionization, and reviewing in-development model quality. Prioritize generative AI features and models, and engage with product leaders from Monetization ...
Sr. Product Manager - Resilience Testing
As a Senior Product Manager on the Technical Resilience team, you will work cross-functionally to build solutions that support our Resilience Testing, Game Day Exercises, Disaster Recovery Planning, and Resilience automation initiatives. The ideal candidate will have a deep understanding of AWS serv...
Sr. Product Marketing Manager, Analytics
As a Senior Manager in Product Marketing for AWS, you will have the opportunity to define and drive the marketing strategy for the rapidly growing analytics business with a focus on streaming analytics. Product Marketing is responsible for developing crisp, highly differentiated, and compelling posi...
Sr. Manager, Product Marketing
Product Marketing Manager to drive product marketing and implement a global go-to-market strategy for Rakuten Advertising's product suite. Product Marketing is highly cross-functional, and we partner closely with Product, Sales, Client Services, Marketing, and Commercial Strategy, to name a few. Man...
Sr Product Manager, EMS
Develop detailed product requirements for both cloud software and edge components in collaboration with technical product management and development stakeholders. You will collaborate with numerousinternal subject matter and functional experts, and will be comfortable working with Sales, Business De...
Cloud Operations Product Marketing Manager
As a Cloud Operations Product Marketing Manager, you will be responsible for crafting compelling messaging and content for AWS Cloud Operations, with a focus on driving adoption and awareness of AWS monitoring and observability solutions. You will collaborate with product and engineering teams to sh...
Sr Product Marketing Manager, Digital Portfolio
Engage with marketing teams to develop marketing launch strategies and focused marketing programs that drive product adoption and usage. As the Senior Product Marketing Manager, you are responsible for AWS Skill Builder and its accompanying product portfolio, including digital subscriptions, game-ba...